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October 05, 2005
Jamaican Dancehall - Sean Paul Makes History - Highest Ever Reggae Debut

The charismatic deejay's latest album, 'The Trinity' (VP/Atlantic), racked up sales of 107,243 units in its first week, earning accolades for being the highest ever reggae debut. The album also earned the distinction of tallying the largest single week sales for a reggae artist in SoundScan history.
"I am representing and taking it abroad with the reggae soldiers. This debut means a lot for the growth of dancehall, the growth of Caribbean music...and it really means a lot to me because I had to prove myself all over again," Sean Paul said during a phone interview with YardFlex this week.
Sean Paul - the man who music industry insiders say put Jamaica's dancehall on the world stage - slammed into the charts in a big way with this week's #7 album on the Billboard 200 album charts, #4 on R&B chart, and, of course, #1 on the Reggae chart. The record-breaking sales gives Sean Paul his highest chart position to date
"I feel really good. This album is called the Trinity because it has been three years since 'Dutty Rock', and I am representing a young Third World, and trying to prove that we could do this, and that great things can come out of the dirt, which is what they think of the Third World, so it was a challenge. It was difficult, especially with the record company, because my sound had changed, but I was confident, I had a gut feeling that I had to go on these dancehall rhythms which represent what is happening now in Jamaica with the movement and dance, and make it work, and now, the world is accepting it."
It's been a giddy time for dancehall music as just a week ago, Damian Marley sold 86,000 in his first week, then the biggest debut for a reggae release since Nielsen SoundScan starting collating data in 1991 before he was eclipsed this week by Sean Paul. 'The Trinity' is the follow up album to the breakthrough debut album, 2002's Dutty Rock, which sold 65,000 in its first week and went on to become an international phenomenon, selling over 6 million worldwide. That album spawned four mega hit singles as well as collaborations with artists such as Beyonce, Jay-Z, Busta Rhymes, and even Sting at the 2004 Grammy awards show.
"What makes it gratifying, no one thought we could do it again, we're on track to do it again, that was one of Sean's main concerns, he was disappointed that people felt he wouldn't be able to do it again, the pressure associated with making this album three years after that success…this good news is what makes it feel good, this is how you want to start a campaign, you try to start strong," Jeremy Harding, Sean Paul's manager, said.
Since the album's release on September 27th, Sean Paul has been doing a lot of press interviews, radio interviews and magazine shoots to help drive album sales. He recently appeared on the Carson Daley show, he appeared on the 'MTV/Nokia Unwired' show in Times Square in New York last week, and made a high profile cameo on the Jimmy Kimmel Live show on ABC last night.
