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November 09, 2009
Busy season as Etana shoots videos, goes on Caribbean media blitz
Kingston, Jamaica, November 9, 2009 -- For popular Reggae singer, Etana, the month of November promises to be chockful of excitement. It has so far been non-stop action for "The Strong One," as she jumpstarted an intense promotional campaign with a video shoot for her compelling new single "August Town" and promotional tour in the Caribbean.
The video shoot for "August Town" went off with a bang. With August Town as the setting for the video, the Director vividly captured the realness of August Town and Etana herself. Members of the community played a key role in the video, which brings "August Town's" tell-tale lyrics to life. Fans will be thoroughly entertained by the "August Town" video, which will air on all major Caribbean TV outlets later this month.
Fresh off the heels of the "August Town" video shoot, the soulful crooner touched down in Trinidad, Antigua and Barbados this past weekend for the first leg of her promotional tour, dedicated to introducing her dynamic new music to the media and fans. With a string of TV, print and radio interviews lined-up, Etana promoted new music including "August Town," "Free" and "Happy Heart."
During the Caribbean media blitz, Etana expressed her delight at meeting the DJs who have embraced her music over the years.
According to Etana,"It was great meeting face-to-face with members of the media, who have supported my music. These are the people that have the power to make or break your music...it's important that they receive my new music first hand.”
Etana's manager, Garfield ‘Chin’ Bourne of Irish and Chin, Inc, noted that, "Many artistes take DJs and radio jocks for granted, yet these are the people solely responsible for planting and nurturing the seeds of artists. Because I started as a sound man, I will always respect a DJ's role and encourage my clients to do so as well."
The Caribbean media professionals displayed a high level of support and gave overwhelming positive feedback to Etana's new music. Humbled by this, Etana took part in each interview with ease.
On the Irish and Chin organised promotional tour, which will span over the next three months, Etana will also visit England and key markets in the United States.
"This promotional tour is an ideal vehicle of further exposing my music to the media and fans," says Etana. "It's a career first for me to embark on an effort solely designed to promote my new music."
This week, Etana will return to Jamaica to film a video for "Free." The video, which will be shot by famed director JayWil, is set to vividly depict the chanteuse's new beautiful ballad. Meanwhile, a video for the sensuous single "Happy Heart" will be filmed soon. Etana's highly anticipated sophomore album is scheduled for a Summer 2010 release on VP Records. Surely, this effort will replicate the success of her debut album The Strong One, which was heralded by fans and critics alike -- copping numerous awards including "Album of the Year" at the 2009 International Reggae and World Music Awards (IRAWMA) in New York and Excellence in Music and Entertainment Awards (EME) in Jamaica.
Irish and Chin is a leading dancehall entertainment company that excels in professionalism. From staging landmark events to managing sound systems and artists, Irish and Chin has successfully thrived for over 10 years. The company's approach has always been grassroots marketing and branding. Although Irish and Chin is based in Jamaica, the company's true strength lies in the international market.