Oh no!


To be young, gifted and black…is a song that a lot of Jamaican personalities will not be singing. The saddest thing about the whole deal is that they actually believe that it’s OK to bleach.

Where is the self love, where is the pride in the mahogany colour…Don’t real know, but check out this story on bleaching carried in the Star. It makes you wonder about the real progress of our people.

Skin bleaching has been a phenomenon, particularly in the poor inner cities, for many years now. Its association with the same socio-economic class as dancehall has manifested in the songs with multiple references to the practice.

One reference that is highly uncommon though is a deejay glorifying the use of bleaching. In steps Lisa Hype, an upcoming deejay who is affiliated with Vybz Kartel's Portmore Empire.

In the song Proud A Mi Bleaching, which was released last month, Lisa Hype explains that she isn't shameful of her skin bleaching practice. Since its release, she said the song has been a hit, especially among women who do it as well.

"Di girl dem seh mi a lock it fi dem this year. A me alone a talk fi dem. Mi nuh know which girl nowadays nah bleach, even fi use likkle Nadinola and rub on fi mek dem face cool.”

"A bleaching a run the place and it all right because dat fi show yuh seh yuh a tek care of yourself."

But not everyone loves it. Prior to her song, there were several artistes who lashed out against the act like Nardo Ranks in Dem A Bleach and Buju Banton in Black Woman.

More recently, Queen Ifrica recorded Mi Nah Rub, in which she sings "di person weh seh black nah wear again insecure wid demself, so nuh follow dem. Mi nah bleach mi nuh care if dat a di trend. Proud to be black."

she liked the look

Lisa Hype says from what she's been hearing, the song "gone".

"People a bun it (bleaching). Nuff a dem a bun it and dem gal a do it. Mi nuh hear nobody lash out against the song. Everybody see mi and seh it gone," Lisa Hype said, while noting that she has been bleaching for about two years because she liked the look.