Flip it Fridays to rock the Quad

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By Rootsgirl

Last Friday, the Appleton Temptation Isle lead-up event Flip It Friday took over New Kingston’s party headquarters, The Quad Nightclub. With house disc jockeys, free-flowing Appleton, and the unmistakable high energy flavour of communications giant Digicel. Flip It Fridays shook the venue with pulsating, well selected music, and flip phone giveaways.

The event is a part of Digicel’s energetic ‘Flip It To ATI’ campaign, for which dancehall’s ‘Energy god’ Elephant Man is the spokesperson.

“It was a perfect synergy. We needed someone who could aptly portray what this campaign is, and Elephant Man was simply perfect,” said Digicel’s senior sponsorship manager Shelly Ann Curran.

She said that Flip It Fridays is the only place to be on a Friday.

“The Flip It Fridays series will be marked every week by great music, indelible Digicel flavour including flip phone giveaways and credit giveaways on an epic scale. And the best part is that Digicel is taking Flip It Fridays to Pier Pressure, a weekly ATI lead up event held at Pier One in Montego Bay, and that the Digicel flavour will also be inside Temperature, another party in Montego Bay”

The Flip It Friday’s series will run until the start of the Appleton Temptation Isle, which begins on August 5. The ensuing days of partying will encapsulate the world famous Negril Hip Strip and after 11 tantalising parties, the series ends on August 9.

The Appleton Temptation Isle party weekend was created in 2001 by Alex Chin who had the concept of staging a series of parties at once for one price. Stages, around which the series was centred, was the first official ATI event and was staged on August 4, 2001 at Risky Business. Since its inception, a number of parties have been added and subtracted from the line up, but this year, the series boasts 11 events to be staged over five days, namely Xtatiq Pretty in Pink, Rhythm & Booze, Wildsides, ATI Toga Party, Fusion, Temptation Live, Stages, Colours, Tempted, ATI Appleton Hip Hop Jouvert and the ATI Welcome Party .