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December 01, 2008
Musicians make effort to finance HIV/AIDS treatment
Jay-Z and John Legend are among several musicians whose exclusive tracks will be available on a new digital music service called (RED) Wire.
Co-founded by Bono, the service promises tracks for a nominal $5 monthly, and it is being launched today on the 20th anniversary of World AIDS Day.
An extension of the Bobby Shriver/Bono initiated (RED) organization where consumers are invited to purchase (RED) goods to help fight HIV/AIDS in Africa, (RED) Wire will also offer tracks from underground artists and recitations done by actors.
The project was brought to fruition by Don MacKinnon, Hear Music founder, who says it is expected to be an ongoing service to generate lots of money. Half of the fee collected from subscribers will be directed to the Global Fund to fight HIV/AIDS TB and Malaria, through which (RED) already provides medicines for people living with HIV/AIDS.
Sheryl Crow, Dixie Chicks, Death Cab for Cutie Coldplay, and U2 are also offering up excusive tracks for this excellent cause.
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