Archives

Recent Entries

Powered by
Movable Type 3.17

« Who Am I? ...The Untold Story of Beenie Man | Main | Reggae Rising Musical Festival 2008 »

July 10, 2008

Commentary

Beyond the hype that is dancehall

dancehall_reggae.jpgIf the latest report from Soundscan is anything to be believed...and it is rated as the best ever electronic network than can estimate album sales...then no wonder these artistes are demanding astronomical performance fees.

With the poor sales reflected on their album performance on the international level, one wonders why some artistes put out so many albums per year. Maybe there lies the cause of the poor sales. What artistes need to do is give that last album time to permeate the market, 'let it soak' and give the people time to enjoy the product...and then let them look forward to the other one. What is happening now is that by the time the fans have that copy in their hands, then along comes another!

Of course some could argue that one reason for the poor sales would be the illegal downloading of songs, but what about the other strong performers...aren't their songs being downloaded too? It's time to face the cold hard facts, dancehall music has become nothing but a 'tracing' match at best and a show of 'bad manism'. For those who have a good product and are still facing poor sales, well, they could be casualties of 'war'. Just as good law abiding cops must come under the banner of being corrupt when Jamaican people are cursing the force, good products will sometimes get lost in the controversy that has now become dancehall.

As dancehall music sales continue to slide the red alert is out and steps must now be taken to rescue the music. This cause is not helped either by the gay rights group out there doing everything to sabotage it...but must we help them too? Start cleaning up the music. Go back to the days when dancehall was nice. Just because there is a message to spread doesn't mean you have to do so in poor taste. If you truly love these artistes as you claim, stop downloading and start buying!
Producers must ensure that they put out good quality music. No inferior production please! Invest in promotion. Going around pestering people to give you a write up instead of investing in good PR will not go a long way. Advertise – if someone see something often enough, be it on the internet, papers, a jingle...they will remember it and that could pay off in sales.

Take the music seriously...after all it is a business..a very lucrative one at that. Having said that, below are the results of album sales from Soundscan, collected from over 17,000 music stores in US.

Artiste - Album - Approx. # Units Sold - Estimated Sale Period

Stephen Marley - Mind Control - 120,000 - 52 weeks
Collie Buddz - Collie Buddz - 65,000 - 47 weeks
Matisyahu - No Place To Be - 58,000 - unknown
Various Artistes - Reggae Gold 2007 - 46,000 - 50 weeks
Ky-Mani Marley - Radio - 29,000 - 35 weeks
Shaggy - Intoxication - 20,000 - 30 weeks
Various Artistes - Strictly The Best 36 - 18,000 - 78 weeks
Mavado - Gangsta For Life - 16,000 - 52 weeks
Richie Spice - In The Streets To Africa - 13,000 - unknown
Jah Cure - True Reflection - 10,000 - 45 weeks
I-Wayne - Book Of Life - 9,000 - 30 weeks
Elephant Man - Lets Get Physical - 7,000 - 10 weeks

Remember, it is important to note that Soundscan offers, at best, a good guesstimate of sales in the U.S. It does not cover Europe, where dancehall and reggae in particular are extremely popular, or the rest of the World.

Posted by yardFlex at July 10, 2008 11:05 AM


Comments

Posted by: tugz on July 10, 2008 12:27 PM

Maybe Dancehall is not as popular as they would like us to believe.
many artists tour Europe and say a crazy people a come at their shows, so why crazy people don't by the album.


Posted by: zagga zow on July 10, 2008 12:32 PM

all the album flop,dancehall artist a get fight some place we cant go to promote we thing,that why has a brother of jamaica me of to rate beenie man an shabba them man use hardcore dancehall an move unit,after 52weeks movado sell 15000 copie,ele 10week 7000,beenie man take a week an sell that,the man them need fi start tour the world an promote them thing because a no america alone record sell,ok


Posted by: Jake Steed on July 10, 2008 12:52 PM

So true. Dancehall has fallen over the years but the biggest problem with reggae on a whole is FINDING your favorite artiste. Many stores online and off doesn't carry many artiste works; esp. riddims. Including iTunes. I blame the industry for not creating a vein for the genre to become as popular and profitable as it's younger cousin Rap/Hip-Hop. Many (caribbean)radio station are to blame as well as they talk way too much as songs are playing and virtually never tell you whom perform what.


Posted by: Andrew on July 10, 2008 03:27 PM

Well what do you expect. A lot of these cds that get put out have a pretty high pricetag on them...which I feel isn't worth the buying of, considering most of the songs these artists put out on the cds are from riddims...So buying the album would just be a dissapointment. If the artists had new unheard material and had singles played on air like most other successful genres, they would sell better...But if you hearing one artist new tune on a riddim.....and then a next, and a next, and a next on the same riddim....the vibes don't even sink in anymore.


Posted by: B-RAD on July 10, 2008 03:59 PM

I try hard to turn people onto dancehall and culture, most just don't like it, don't get it, can't understand it, all sound di same. Some albums I purchase I was pissed at quality and content to price, most music you CAN'T find without blog sights. I get what I can, pay for what is available. New music, artists, and riddims every day!! It is what it is. Who feels it knows it..... Lub to see dancehall nice again!


Posted by: bring back audiomaxxx on July 10, 2008 04:04 PM

Audiomaxxx was HUGE at promoting reggae and bringing new artists worldwide at a affordable price. Bring us a sight like that to where the artists can get a cut and we rollin. Who gonna pay $16 for a riddim album?


Posted by: IPriest on July 10, 2008 04:33 PM

Reggae music is in the best shape it has ever been. We must come to terms with this fact. It's good that Stephen Marley sold so many copies, had two tours and did not put in as half as the money he made from the album. Do not always think of business with millions and billions. Why must we apply business to every facet of our lives! And even if these artistes' sales are bad, perhaps this is good. When something is devalued it stays among the poor. Hopefully then we will be able to start over with a foundation.


Posted by: Joao Pessoa on July 10, 2008 08:20 PM

The reason why reggae and dancehall albums aren't selling because they aren't worth buying anymore. Don't get me wrong. Some artists are creating good music but there too much "flash pan" music being put out not enough music with "substance". Everything is cliché in reggae and dancehall. We've heard "bun dis bun dat" "b*ttybwoy fe dead" "gal yuh pussy phat" "rasta dis rasta dat" "smoke di ganja" "clean heart conscious vibes" "me a badman from early" "selassie I" we've heard these topics over and over and over. The same thing with the riddims. The production quality and musical of riddims overall got good and then went into toilet. Too many people with little talent are making riddim these days and too many with little talent artists are voicing over the same riddims. There isn't enough exclusive songs or riddims anymore. There are also too many songs and riddims being released at one time. Everything is starting to sound the same and has been so for the past few years. To me dancehall musically doesn't even sound Jamaican anymore for the most part. Mainstream reggae is stagnant right now like a puddle of water saturated with mosquitoes. Reggae needs to diversify and reinvent itself with some originality or at least go back to it's roots like it did in the early 2000's. People are tired of the same old same old. What is really missing from dancehall today is lack of persona. There are no more "characters" with these new age artists. That is what made Dancehall so exciting to those of us who grew up on dancehall. There were so many unique original characters with unique personas and personalities. It seems like a lot of the new artists are either carbon copies or they have no persona at all.


Posted by: MissMikelah on July 11, 2008 09:37 AM

Well there are alot of factors that go into poor sales. The retail location may be a problem. But I think the bigger picture is there's just too much music being release. Think about it, at least 10 riddims or more(quality is questionable)released in a week, unofficially of course. No one buys riddim albums because you get the same thing on a mix CD. But also the artist have a bunch of singles at one time and release an album 3-6 months later with those same singles. Take Mavado's album, every single song on there you hear before the album went on sale, so what is there to look forward to buying if there nothing new or significant other than to support the artist. The way the industry is set needs to be revamped a little bit. $17.99 for a cd with songs you've heard already...I can get a mix tape for less than $5 and put 2 gallons of gas in car with that!


Posted by: Joao is right on July 11, 2008 01:06 PM

just downloaded the new 18 geez riddim cause of the artists on it. what a waste of my time, stupid ass boring riddim. it is no wonder why artists like matisyahu are doing so good. we need more quality less quantity. and oh yah, pu**y nah fi s*ck, b*tty nah fi f**k.


Posted by: hits on July 11, 2008 03:36 PM

i agree
sometimes i buy a cd and end up only liking three or four songs on it ..this piss me off
it is true that too much riddims being released at the same time
is this a reflection that there is no unity between producers
how is this done for other genre of music??..hope the experts will speak up about our seemingly failing music industry and try to effect changes


Posted by: Nelly on July 11, 2008 04:55 PM

Wow, what a Stats!....This is Sad, But Not surprising. The albums dem nuh Good. One or two music doesnt not make an Album. And the next thing is Promotion, most of these Artists are lacking solid promotion. And 99.9% of these songs are only listen-able for 4 months. You cannot pop dat cd in next year and just kick back to listen to it. And Lastly, including myself, we are guilty of bootlegs/downloads. I for one dont buy the dancehall albums, i wait for someone to do a mix cd of a little bit of every popular dancehall tune then i buy it.


Posted by: marlonex on July 12, 2008 01:37 PM

DANCEHALL MUSIC'S STRENGTH HAS NEVER BEEN ALBUM SALES !!!

THAT SAID WHY LOOK FOR SALES IN ITS WEAKEST MARKET (USA).

HENNY, PUSSY AND WEED IS ALL I NEED


Posted by: so what on July 13, 2008 11:16 PM

This is nothing to be alarmed about. Dancehall as always been this way. Every now an then a artist or a one hit cross over. Jamaicans dont buy albums so how is dancehall going to make money without crossover appeal.

Just like hiphop is struggling so is dancehall, the difference is that the US is their market and HipHop their culture. We Jamaicans rely on others to support our culture. We are getting tired of the same old crap about don't &uck #ussy and all that crap. The rest of the world don't want to hear that crap. Ok we get the point, you are not gay and you don't perform oral sex.

Time for dancehall to come with something else. Jamaicans sick of the voilence and most Jamaicans are into oral sex as much we like to pretend. As much as a lot of people are against gays, they dont care to hear that in there music everyday.


Post a comment




Remember Me?