Prodigy to Spearhead Urban TV Campaign with

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prodigy_edit.jpgProdigy, one half of the hip-hop's legendary platinum selling duo, Mobb Deep, has agreed to be the first Urban artist to be featured in the Sansa advertising campaign for Sandisk's online e-tail store.

Prodigy, one of hip-hop's most prolific lyricists said "I am excited to be working with Sansa, a SanDisk creation and The Sansa brand is known for being a leader in digital entertainment and producing cutting edge products. I am proud to be associated with" Peter Kuys, Chairman of AAO Music adds "Prodigy has a real connection to the Sansa products and to As an artist providing music is a big part of his life and is Prodigy's motivation and inspiration."

The television campaign will feature the legendary hip hop artist's latest release H.N.I.C. Pt. 2 and cross promote the exciting new Sansa FUZE. The television commercials featuring Prodigy and promoting the store will be featured on MTV, BET, VH1 and many other Comcast cable networks.