Prodigy to Spearhead Urban TV Campaign with ShopSansa.com

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prodigy_edit.jpgProdigy, one half of the hip-hop's legendary platinum selling duo, Mobb Deep, has agreed to be the first Urban artist to be featured in the Sansa advertising campaign for Sandisk's ShopSansa.com online e-tail store.

Prodigy, one of hip-hop's most prolific lyricists said "I am excited to be working with Sansa, a SanDisk creation and ShopSansa.com. The Sansa brand is known for being a leader in digital entertainment and producing cutting edge products. I am proud to be associated with ShopSansa.com." Peter Kuys, Chairman of AAO Music adds "Prodigy has a real connection to the Sansa products and to ShopSansa.com. As an artist providing music is a big part of his life and is Prodigy's motivation and inspiration."

The television campaign will feature the legendary hip hop artist's latest release H.N.I.C. Pt. 2 and cross promote the exciting new Sansa FUZE. The television commercials featuring Prodigy and promoting the ShopSansa.com store will be featured on MTV, BET, VH1 and many other Comcast cable networks.

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