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March 08, 2008
Education Is No Joke tour a huge success
The No Joke Entertainment and VP Records' "Education Is NO Joke" School Tour, culminated on February 27 on a high note. It was the end of Black History month; during which artists visited schools, making a difference with their enlightening messages of encouragement.
Amongst the 'empowering gang' were hit-makers like: Sean Paul, Busy Signal, Macka Diamond, D’Angel, Voice Mail and Da’Ville. The tour was well supported by members of the reggae music fraternity.
"I am overwhelmed by the response to the tour, we had the idea it would be successful but we did not know there would be such a great coming together of everyone involved to make it such a success. We are showing that it is not difficult to motivate students and that the work that is necessary can be done with the right planning and execution," Mario Lazarre, CEO of No Joke Entertainment, said. He added that the tour proved how much entertainers are valued, noting they are an asset in the society and can make a positive impact on their young fans.
It was all about giving back for artists who were thrilled to re-visit their alma-maters; but not as thrilled as the students who welcomed them with exuberance. Da'Ville's experience on February 26th at Norman Manley High School where he was a student back in the day, was enriching for him, as he spoke briefly and candidly to students on issues like: self esteem, discipline and self respect – particularly in matters of sexuality. Mingling and handing out stationary, Da'Ville created quite a buzz.
Assassin paid a surprise visit to Camperdown High, causing a near frenzy amongst mainly the female students. He spoke eloquently about the importance of education, highlighting that even dancehall artists need to secure their future with 'book learning,' as they may not remain on top of the dancehall world forever.
No Joke Entertainment and VP Records would like to thank the Sponsors: Logostich, Cooyah, Hype TV, Infiniti Tours,Island Grill, Western Sports, All Signs, Arctic Ice.
"The tour has been a great success; VP Records is glad that we had the opportunity to be involved in such an effort. We know that next year will be even bigger and better and more artistes will be involved. We are also happy that we could have made such a positive impact on the young students in whose hands the future of the entertainment industry rests," Yolan Zanders, Marketing Manager VP Records, Jamaica, said.