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February 19, 2008
Adidas Honours Bob Marley
By: Joseph Cunningham
It is Reggae Month and the world seems to be paying homage to the music and its king, Bob Marley.
Besides the film that Martin Scorcese will create on the late reggae icon, news has also surfaced that the world famous Adidas brand is set to unleash a global campaign that includes reggae music and Bob Marley. According to Mediaposts, the campaign involves short films, one of which – "Sounds of the City" - will promote a number of Adidas Originals products.
The first film focuses on Adi Dassler, the brand's founder, and there is a clip of Bob Marley, the singer who loved football, wearing Adidas.
The campaign is the first by Adidas promoting its Originals lifestyle range, which includes retro products similar to that worn by Marley, either for casual wear or for when playing football. He is recognized with the 'Marley Jacket' and the 'Pro Model Tuff Gong Adidas Shoes,' but there is also the 'Pro Model Kingston' (shoes) and the 'Kingston Zip Jacket.'
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