New York: In less than 6 weeks time, Irie TV Network will roll out their new internet protocol television (IPTV) service to millions of Caribbean households worldwide.
According to Bobby Clarke, CEO of Irie TV Network, "The concept is very simple...television viewers will be able to access content on multiple channels from various Caribbean content providers on their TV at home, as though they were living in the Caribbean. The service is new, it's hot and it's revolutionary and the beauty is that the set top box used to access the service is portable, so you can carry it with you wherever you go...just plug it in and you will be able to access your favorite Caribbean Channel" he said.
Alwyn Scott, President of Global Media Services and Caribbean Retail Networks, a Jamaican based company which partnered with Irie Jam Media to successfully roll out the digital signage platform in Golden Krust Stores in the tri-state area last year said, "We see the Irie TV platform as the start of a reverse colonization as our regional culture has an international appeal but has never before had an affordable platform on which we could reach into the homes of the world community. Now we do. Our people are already socially and culturally integrated, the areas of separation are political and media. While there have been attempts at integration at these levels progress has been slow. Irie TV Network provides the possibility of accelerating our re-integration."
Louie Grant, VP of Irie Jam Media explained that Irie TV Network has the potential to air up to 100 channels and as such this will create tremendous opportunities for Caribbean folks in the Diaspora.
"The launch of this revolutionary concept has created many opportunities for established and aspiring independent content providers; particularly those throughout the USA, Canada and Europe; to be picked-up and aired on the network" he said.
In October 2007, Irie TV Network hosted a successful launch party in Kingston, Jamaica, then in December, over three hundred and fifty media executives and tastemakers from the tri-state area turned out at the Spotlight Live, in Times Square to celebrate the New York launch of the network.
Among those in attendance were legendary Jamaican pianist Monty Alexander; Chris Chin, CEO of VP Records; Charles Spence, General Manager Sales & Marketing N.A., Dahved Levy, WBLS radio; Garfield Comrie, Western Union; Delroy Thompson, Juice TV; David Casanova, DC Digital Media; Caribbean fashion designer Morvia Williams; actor Leon; Courtney Panton & the New Kingston Band; Irwine Clare, Caribbean Immigrant Services; Cristy Barber, Tuff Gong Records; George Walker Hype TV and Johann Dawes of Hype TV.
YardFlex.com had an exclusive one on one with Bobby Clarke of Irie TV Network.
Q1: Who are the content providers for Irie TV Network?
A1: The list of content providers that are confirmed so far are Hype TV, JNN, Juice TV, Faith TV, CTV, Pulse, ZIZ, Kariblink TV, MuzikMedia and the Haiti Alliance Network. There are more content providers that will join the rooster later this year from Jamaica, St. Lucia , Grenada, Barbados and Trinidad.
Q2: Why was the service created?
A2: There was an outcry for live Caribbean programming for Caribbean
nationals living outside their homeland. This massive request from the
viewing audience dictates what we do as a media company. The idea is an extension of another concept Irie Jam Media Inc. started in NY called Golden Krust TV. This is a digital signage network that uses flat screen televisions in Golden Krust Caribbean bakery franchise stores. They have over 117 stores in the US with over 350,000 patrons visiting the chain of stores weekly.
Q3: Where will the headquarters of Irie TV Network be?
A3: The headquarters will be in New York and Jamaica .
Q4: Why is Irie TV important for Jamaicans in the Diaspora?
A5: The main objective of Irie TV network is to unifying all Caribbean
nationals globally. It allows us to rally together and galvanize our
people through this media platform.