Corporate Jamaica shows love

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By: Joseph Cunningham
Photography By: Milton Raynor

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Suffer the little children to come unto me, for such is the kingdom of heaven. Jesus said so, and it is most befitting that during a season when his life on earth is being celebrated, children are given special attention.

Jesus' affection for children is well documented, and so, in accordance, corporate giants Capital & Credit Financial Group, staged "Pickney Love at Christmas", which is intended to raise funds to assist in the maintenance and development of Jamaica's children.

Oliver Fagan, senior manager in charge of Public Relations and Advertising said, "We are pleased to stage this years' concert with the help of our sponsors, the Jamaica Pegasus Hotel, the Jamaica Cultural Development Commission (JCDC), Fab 5 Band, and entertainers who donate their time and talent to perform for the children."

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The event, which was the sixth staging, was promoted as Pickney Love at Christmas 6 – The Best Ever!

The Ballroom of the Jamaica Pegasus Hotel could not contain the huge crowd that turned out. A stellar entertainment package was prepared that featured winners of this year's Jamaica Cultural Development
Commission's children's competitions, and a top-class list of contemporary performers such as Tarrus Riley, Etana, Assassin, Freddie McGregor, TOK, Rising Stars winner Romain Virgo and runner-up Jodi Ann Pantry.

MC's Francois St. Juste and Elva Ruddock kept things flowing, and the Fab 5 Band provided flawless backing for the artistes.

Excitement began with the introduction and performance of Romain Virgo, who had the crowd on its feet, and, the tempo was maintained by the super-smooth veteran crooner Freddie McGregor.

TOK and Assassin then came and raised the energy level a little higher with strong performances, which had the young people, especially the children, rushing to the front of the stage.

However, it was when the voice of the headline act, Tarrus "She's Royal" Riley pierced the night air at approximately 10:30 that pandemonium broke out at the Pegasus.

He produced the hits seamlessly and with power and poise, and the crowd was delirious in its response.

When the show ended at approximately 11:00 pm, patrons expressed their
satisfaction.

The proceeds from Pickney Love at Christmas 6 will be donated to Dare to Care Home for Abandoned Children living with HIV/AIDS.

More recently, the proceeds from this increasingly popular benefit concert have been donated in their entirety to the Dare to Care Home for Abandoned Children Living with HIV/AIDS, which is part of the Mustard Seed Communities.

The audited proceeds from Pickney Love at Christmas 5, which was held in December 2006, amounted to JA$1.2 million.

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