By: Joseph Cunningham
In a rush, the drink has become a huge favourite, and, in a rush, William "Baba Roots" Wilberforce Webb has become one of Jamaica's most successful entrepreneurs.
Yes! He is the man behind what is arguably the most popular herbal energy drink in Jamaica – Baba Roots - and its popularity is soaring throughout the wider Caribbean and the world. As a result, it is the most requested drink consumed by dancehall's world renowned artistes, before they ascend the stage.
Baba Roots told Yardflex that the drink increases sexual energy and alertness as well!
It is marketed in Jamaica as a home-grown and natural alternative to Red Bull and is considered an ital food product. The drink has been mentioned in several songs including "Stand Firm" by Bounty Killer.
A perpetual entrepreneur, Baba has come up with something new and exciting; the "Rush Hour Night Club" located on Pines Plaza, Junction, St. Elizabeth. The club opened last Saturday night with guest appearances from Ninja Man and Bling Dawg. Comparable to many top class night spots, Rush Hour Night Club could be mistaken for a major club in any of the world's metropolitan centres. It is fully air-conditioned and cozy; with a lounge area covered in leather, a huge dancing area, psychedelic lights and a nice stage. There is also a gazebo provided for persons who do not wish to party at the bar.
Rush Hour Night Club will be opened from Thursday through to Sunday of each week. Thursdays will be characterized by free admission for ladies on "Ladies Night." Friday nights will be "Afterwork Jam," Saturdays, "Dancehall Night" and Sundays will be "Oldies Night."
Baba expressed appreciation for the positive response he has received from Jamaicans toward his herbal drink, and proceeded to reveal to Yardflex a number of added advancements to the same. "I have established a state of the art industrial facility in Darliston, Westmoreland, and my birthplace. That is where the drink is manufactured." He also revealed plans to construct a water filter system. "When that is completed strictly chlorine free water will be used to mix the Baba Roots herbal drink," he affirmed.
After living in the United States of America (USA) for 18 years, he was deported for selling marijuana. Now Baba says his life and success are a living testament to the determination he possesses. Since his crime was not considered to be "grave criminality," Baba says there was no disgrace attached to the deportation order placed on him. Instead he was sent back to Jamaica with his travel documents and his integrity. He told Yardflex, "I want you to mention the deportation information, because it will give hope to others that with a strong desire for a better life success is achievable."
Today the "drink" Baba has concocted is very popular among the Caribbean Diaspora in the USA.