Virgin Atlantic's billionaire boss, Sir Richard Bronson was in Jamaica this week to tighten up loose ends as he prepares for next week's inaugural flight between London and Jamaica. In keeping with a new code-share agreement between Air Jamaica and Virgin Atlantic, the UK based airline is taking over from Air Jamaica on its UK - Jamaica flights.
On Tuesday, October 30, Sir Bronson visited Tuff Gong Studios where he recorded a version of 'One Love' that will be used as a tool to attract millions to Jamaica's shores. The collaborative effort with Stephen Marley and the I Threes was just one of several planned events to set off this new and exciting venture.
Strawberry Hill also became a hub of excitement as a press conference hosted there welcomed 19 journalists from Europe, who accompanied the Virgin Atlantic team, as well as hosts of Jamaican based media. Fab 5, Chris Blackwell, Marcia Griffiths and Copeland Forbes were among those present.
In May, service to London was discontinued by Air Jamaica who reported losses in 2006 of US$27 million. The code-sharing deal, which includes the sale of Air Jamaica's London slot, was signed by Jamaica's previous government and after meeting with Prime Minister Golding on Wednesday, Sir Bronson is satisfied with the new administration's assurance to honor all contracts reached with the People's National Party (P.N.P) and Virgin Atlantic.