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October 24, 2007
Kings and Queens of the dancehall
With the promise of a million dollars worth of cash prizes the Magnum Kings and Queens of the Dancehall competition is sure to be a great watch. The aim of the show is to uncover the best female and male dancehall artists Jamaica has to offer. On the 3rd of November recruitment will begin in Sav-La-Mar, and will then move on to Mandeville, Ocho Rios, Portmore, and finally Kingston.
Asylum Nightclub was the site of the launch recently. Zinc lined walls covered in dancehall paraphernalia, the magnum girls strutting around in the latest dancehall fashions and jerk pans cooking up a storm made this event feel like a regular street session!
Jamming to the tunes of Stone Love, guests had a fantastic time of it. MC Empress and Miss Kitty explained to the crowd all the ins and outs of the competitions. Aside from the musical performances viewers will be treated to a comedy talent search and showcases of the latest dancehall fashions.
Broadcasting of the auditions will begin in January 2008 and eliminations will been seen live between February and April. Both the crowned King and Queen will receive $500 000 as well as a production deal for release of their own single and video. Already one of dancehalls best producers, Cordel 'Scatta' Burrell, has agreed to judge the competitions. There is also a mystery judge who the sponsors are staying very tight-lipped about.