Reggae Sumfest 2018

Rihanna cashes in big with rainwear company link up


rihanna 1.jpgRihanna is not only warm, dry, and hitting the charts high with her massive record breaking summer hit, Unbrella - she is also cashing in big time with the release of her signature line of umbrellas.

Partnering with British rainwear and accessories company, Totes, Rihanna is set out on a new venture with these umbrellas that range in price from $14.99, going higher for the largest model, which is $50. Rihanna’s Signature Slender "Brellas" come in light purple, pink, green, yellow and yellow gold metallic. The light manually opening slim styled umbrellas are the cheapest of the lot. For $25 the Satin Stick comes in sleet, light up lightening and black satin. Then the heavy hitting 2 color satin stick is the highest priced for $50.

At 19 years old the Barbadian songbird has surpassed all expectations and even broke a British record in July, with Umbrella enjoying the prestigious spot in the UK, as the longest running number one single in a decade. UK's Daily Mail reports that the last time a song stayed for more than nine weeks at number one was in 1994, with Wet Wet Wet's, Love Is All Around. It remained at number one for 15 weeks.

Recent torrential rain in the UK has thrust Umbrella into the humorous position of "anthem" in that country.

Umbrella was number one on the Billboard Hot 100 for seven weeks and was bounced off by Plain White T's, Hey There Delilah on July 19.

Reggae Sumfest 2018


Reggae Sumfest 2018