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July 22, 2007

Diversity Heightens the Good Sumfest Vibe

ll_coolj_girls.jpgRobert Russell, Chairman of Summerfest Productions Limited said, "There is a vibrant and good vibe in Montego Bay because of Reggae Red Stripe Sumfest." Speaking at a press conference on July 20, to what he described as the largest contingent of journalists to ever visit Sumfest, Russell expressed his delight at having witnessed the wonderful record breaking Dancehall Night crowd, stay in the hot sun until 7:00am, to jump, sing and dance. "That's when you know the show is good," he stated.

At this 15 year juncture his production company pulled out all the stops, offering up a well balanced lineup and activities for four nights - July 15, 19, 20 and 21 - all dubbed Beach Party, Explosion, Evolution and Zenith respectively. Catherine Hall, Montego Bay more than rocked, with the likes of: Shaggy, LL Cool J, Christopher Martin, Buju Banton and Morgan Heritage - just some of the diverse stellar representations on July 20, the night called Evolution.

Linking the great elements of music to those of beer, is how Red Stripe’s Wayne Lawrence described the Red Stripe and reggae connection. Some of that overarching element of greatness was exhibited by the heartfelt and inspirational delivery of Buju Banton. Proving his indelible prominence, Buju gave Evolution Night a no-nonsense, harmonic and astounding twist.

Nest led quite appropriately amongst the celebrated singers of reggae, was rapping sensation, LL Cool J, who packed a solid punch with his stirring Hip-Hop vibe in every style. Of course his steamy sexy versions amplified audience response and the shrill screams of females shouting, "Take it off," filled the air, as the well built rapping sensation tugged at and ripped his thin sexy T's while handing out long stemmed roses to some lucky ladies.

"We have to lead by example," LL said in response to a question on morality and Hip-Hop lyrics. "We must decrease that demand for the explicit – if you desire something and it's produced and handed to you – then don't complain." He said, that weeding out undesirable lyrics or ideas must begin now, but it must happen simultaneously with a highly overdue societal debugging (of that craving for the dirt), starting with the children. "That way those immoral things won't be as attractive to the masses," LL explained.

Diversity was the name of the game and always has been an integral part of the Sumfest philosophy. Also on the bill, was one of the planets hottest soca singing stars, Allison Hinds, who also made sure to heat up de place properly – even in the cool Montego Bay early morning breeze.

The absolute epitome of steamy and passionate performances was however, the one thrown down by Morgan Heritage. Seeming even more lively and vibrant than ever before, the tight and conscious family unit did not disappoint their extremely receptive fans.

This second night at Catherine Hall, was topped off with a special tribute to one of Jamaica’s leading bands, Fab 5, who received a Lifetime Achievement Award from the Sumfest Production Team earlier in the day, for their longevity and excellence in Jamaican music. Singers like, Ernie Smith, Pluto Shervington, Chaka Demus & Pliers as well as Gem Myers, paid tribute to Fab 5 until the wee hours of the morning – and they were all backed by Fab 5.

The dynamism of Evolution night seemed never ending. Had it not been for the morning sun that came to find some entire families huddled together and fast asleep, the joyous music would still be flowing

Posted by yardFlex at July 22, 2007 07:21 PM


Comments

Posted by: biggs on July 23, 2007 12:51 AM

movado never sing a upliftment tune yet.look pon killa,kartel,idonia,busy,sizzla. mafaudo need fi start sing some better tiing.him use di hype tune dem fi buss now him need fi start wise up r him career ago crash.killa ah di daaadddsss,kartel ah still di general, mofaudo stripe soon get buss off


Posted by: john on July 23, 2007 02:40 AM

buh what trouble is dis?! i taut reggae sumfest was for reggae nah so? dey bringin hip hop and soca artistes to a reggae show b*mb* cl**t! 0only for de money ah dey so!! ra** john bwoy


Posted by: petagaye28 on July 23, 2007 07:07 AM

I thought the main objective of Reggae Sumfest was to highlight,showcase and celebrate our shining stars in Reggae/Dancehall. I have no problems with hip-hop artists getting their props. By the looks of this article you would think it was a hip -hop show and the Reggae Artists were the guest. The Bottom line is this dancehall artists are not given as much credit as they deserve, anyone can sing reggae/dancehall and get more props for doing it than Jamaican born artists .I think in my humble opinion every opportunity given for Jamaican Media to celebrate Jamaican artists, the true pioneers of this artform should be taken advantage off. I am happy Mr Cool J passed through but I am not very concerned about his performance because on the last BET awards I don't recollect seeing any Dancehall artist performing or getting awards, We need to uplift and celebrate us because the rest of the world will not do it until we do it first. I have read other publication who commented how splendid Beenieman's performance was I was hoping to get more from Yardflexx but I guess it is all about hip hop and popular culture. When will Dancehall Reggae be our popular culture? So very disappointed!


Posted by: out an bad on July 23, 2007 09:38 AM

petagaye fa real, that is real talk sistering, a sell them a sell us out, as usual, today a Selassie birth strong. what about that r did u all forget at yardflex?


Posted by: Jah Love on July 23, 2007 11:12 AM

Please don't lose sight that Reggae music or artist does not only come from Jamaica. It saddens me when I see my own black people so ignorantly trying to monopolize a music to one location. I've never heard black Americans saying you have to be from Detroit; home of Mowtown to do r & b, so why the hell do people think this about reggae. As long as you are of African decent you can do any form of music. You see all these different forms of music; reggae,soca, r&b,rap,jazz, etc all started in Africa. When they droped us off the slave ships and we start make music, it was music that was in our genetic dna that we were producing. So if we want to celebrate Reggae Artists lets celebrate those from all the islands, not just Jamaica. Please stop deh frockry, and bad mindedness. It has held us back for too long.


Posted by: Wade Cameron on July 23, 2007 11:33 AM

Mi gald fi si dat sunfest was a success an no war ting did gwaan. People come out fi feel some good vibes an dem really deserve it. fi hear Big up all di artist fi dem contribution. Mi hope seh next year a go even betta. Another word of advice mi hope seh BET station can learn from out shows cause sometimes Dancehall and Reggaae artist don't get promoted on your station and we embrace your culture. Please learn from our culture and do what's right. Bless.


Posted by: awful on July 23, 2007 11:59 AM

i really agree with you totally petagaye28, we need to big up ourself more....


Posted by: PAYDAY on July 23, 2007 03:26 PM

Can anyone tell me seriously, is there any other place in the world where people spend nearly eight hours--a full working day at a concert? Meanwhile, there are so many problems in that same country that needs to be remedied. I believe if we spent a quarter of this time figuring out solutions and resolutions to many of the issues that plague us, we would have a better country.

It appears as though most people are caught up in the hype of entertaining and being entertained. I love to party just as much as the next person but as Harry Belefont? had remarked a few years ago, while we dance and have a good time the enemy (racist oppressors as well as self-hatered and self-destruction) beats down the door.

We spend little or no time with our youth or creating a positive future for them. Yet we would spend hours waiting to get hair, nails, outfits done up. Spend more hours in line to get to a concert, and spend almost a full working day at a concert. Could we not use a tiny bit of that time more constructively?

All of this reflects a deep hopelessness-- kinda like the painted on smile of a clown--Our youth are killing each other and anyone they feel like--on a global scale. It is happening in The Americas, Europe, Canada, The Caribbean, and in Africa. This poison is in the blood and the bones, it has become a malignant tumor.

So yes these concerts are good for tourism, dressmakers, hairdresseds, alcohol manifacturers and the likes, it keeps the economic engins well oiled and turning, but at the same time there is a downward spiral that is spinning out of control and it will eventually clogg up this same economic mechanism. All work and no play makes jack a dull boy, BUT EIGHT HOURS!! or more dedicated to a show? Not even professional athletes, even marathon runners do it for eight hours straight. What happens when it is all play and no work? In all things there needs to be a balance as my granny used to say too much of one thing good for nothing.


Posted by: MajorT on July 23, 2007 04:05 PM

"We have to lead by example," LL said in response to a question on morality and Hip-Hop lyrics. "We must decrease that demand for the explicit – if you desire something and it's produced and handed to you – then don't complain." He said, that weeding out undesirable lyrics or ideas must begin now, but it must happen simultaneously with a highly overdue societal debugging (of that craving for the dirt), starting with the children. "That way those immoral things won't be as attractive to the masses," LL explained.


WORD BWOY !!!!!!!!!! IN EVERY GENRE OF MUSIC, WATEVA DE MASSES DEMAND AH DAT DEM GET !!!!. If only yuh suggestion could be actioned on. Everybody oulda haffi deh pon board. Caan have some a duh culture, and de star DJ's dem a duh wicked gunz & gal tunes same time ... jus not gonna work, unless ppl are more responsible fi know seh it's jus a "show" in word format. LOL!!


Posted by: petagaye28 on July 23, 2007 07:01 PM

Jah love, I think your comments are in response to my statement. As I said before we can really embrace anyone else we need to truly love and appreciate ourselves. This self love and appreciation also extends to our music and culture. I am really not big on the historical facts regarding the origins of Dancehall / reggae. What I do know is the artform for the most part was perfected on the island of Jamaica and therefore made popular by the legends and pioneers of this genre. We as Jamaicans need to give our own self props and respect because I am so tired of seeing other artists from other genre's who turn around and sing words on a dancehall rhythm and get so much props. That really burns me when others unfairly profit from dancehall or reggae when there are so many in JA who are still struggling to get their just reward. I am all for spreading the love but we must start at home first. Nuff love to my Jamaican people and all island people.


Posted by: Doctor on July 24, 2007 08:48 AM

Peta Gaye,
I could not agree with you more. Its called "Reggae" Sumfest but Mary J Blige and LL Cool J headlined (nothing against those two performers). The American Acts were the stars of the show and the Reggae Acts were merely supporting them... which is really really sad... Some Jamaicans (the show producesrs included) still appreciate American culture more than their own culture... and the ironic thing is that most people showed up for dancehall night... I was even upset that they advertised Shaggy, who was essentiallyy an American pop act until recently when Sean Paul took his place... over a real Reggae Act like Buju... I guess you have to go to California to see a real Reggae festival...


Posted by: paris on August 9, 2007 07:57 PM



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