Reggae Sumfest 2018

Craig C makes his Debut performance

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IMG_4853.jpg100.jpgCraig C, christened Craig Chambers, was born in 1986 in the lively community of Portmore, where his Grandmother traditionally hosted musical events at her home on weekends, stimulating his love for music.

Inspired by Professor Nuts and Bob Marley, Craig C's fascination for music increased to the point where he developed his own style, becoming a Gospel Reggae DJ at age14. Influenced by the contagious dancehall culture, Craig indulged in lyrical clashes in the class room. "I would adjust secular rhymes and rhythms in order to provide a positive gospel message that had everyone’s interest at heart," he explained.

A past student of Ardene High, Craig has completed a Bachelor of Science Degree in Management Studies at the University of West Indies, Mona campus. Craig's national prominence started while attending a Youth Camp, where he wrote and performed an original song for the first time entitled, The Lords Army. "My friends were surprised by my hidden talent, and the news began to circulate that I was a performer," he revealed. One month later Craig was requested to perform at a church event, where another original entitled, Seek Him And Wait, was his choice. This performance gave Craig huge exposure, opening up the musical doors.

Soon after he recorded his first song entitled, Spiritual Baretta for popular producer Dale Virgo also known as, 'Dizzle'. Craig’s recognition grew and soon he recorded Seek Him And Wait, which led to his first major concert appearance alongside the likes of Gospel icon Carlene Davis. Today he is viewed as a developing sensation in Jamaican music, and has confidently sustained his versatility as a gospel reggae DJ. "My mission is to use my musical talent to influence persons to a place of moral consciousness," Craig said, explaining that this aim of his is projected in the holy bible in Palms 100; Make a joyful noise unto the Lord, All ye lands, Serve the Lord with gladness, come before his presence with singing.

At this point he is in the stables of Radical Communications, a camp of artistes that include leading Gospel artiste Prodigal. They hosted the 'explosion annual' Recharge, held recently at the Police Officers Club in St. Andrew, Jamaica. This is one event is one featuring Gospel artistes that draws massive crowds, and Craig was a headline performer.

In tandem with top-flight producer Danny Browne, he is putting the final touches on his debut album. The album will have 15 tracks voiced on Reggae, Dancehall, Hip Hop and R&B rhythms.

Gospel music with secular beats has and continues to create controversy especially in a Jamaican society where Christians like to do it 'the good old fashion way.' However, Craig is confident that just how America has come to appreciate and respect the music and views of Kirk Franklyn and others, Gospel music with Dancehall infused beats will find a well recognized and sable place in Jamaican culture. "I am all for versatility, and this has to be the approach that will take this genre to that higher level," he asserted.

Craig recently released his latest singles, End Times and You, done in collaboration with the singer, Murphy, for which a video will be produced. Further, he will continue recording consistently until he leaves the island for New York in August for performances.

Reggae Sumfest 2018

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Reggae Sumfest 2018