Reggae will be rising in beautiful Northern California on August 3, 4 and 5

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By: Janice Dayle

freddymcgregor_reggaecalifonia.jpgIn continuing a tradition that began in Humboldt County some 24 years ago the Reggae Rising Festival is ready to roll in 2007. On August 3, 4 and 5, reggae's finest musicians are set to deliver loads of positive vibes in one of the world's most pristine atmospheres on California's northern coast.

This first edition of Reggae Rising Music Festival will be held at the Dimmick Ranch and French's Camp in Piercy, California - located 200 miles north of San Francisco. As the otherwise tranquil and rural area prepares to have its "river banks overflow with reggae music," Carol Bruno, head huncho at People Productions is bubbling with excitement.

Working with a dedicated group, many of whom were part of the original movement to launch an annual reggae festival in that area, Bruno is confident that this inaugural year will be one to be remembered. The lineup is amazing, boasting top artistes like: Sly & Robbie, Horace Andy, Ziggy Marley, Morgan Heritage, Stephen Marley, Collie Budz, Ritchie Stephens, Freddie McGregor and a host more.

"Did you see the line-up - I can't wait for the festival," Bruno said. Swinging into high gear, People Productions get ready for the throngs of reggae and fresh air lovers about to descend on the banks of the Eel River.

A founding member of the original reggae festival team, Bruno says the festival was born out of a spirit of unity and need for a community's sustenance, "It has blossomed and bloomed into something we never dreamed would happen - it is just a beautiful wonderful loving success and a lot of it is attributed to the fact that so many people did so much with their energy. Volunteers and staff working together - not many people work together with so much love and passion," Bruno explained. She called it a privilege to have been a part of that energy that was channeled to make the festival happen.

So despite unfortunate barriers that arose recently with highly reported disputes between divided festival concert producers, an atmosphere of love, spirituality and unity will be the overarching inspiration for Reggae Rising.