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June 25, 2007
Etana – "can't water down or dilute"
 Fresh off the success of her enchanting yet gritty smash single "Wrong Address" the soulful Reggae songstress Etana is once more resonating from radio airwaves with another justified and unapologetic song entitled Roots As with her previous spring 2006 release which garnered praise and heavy rotation from both radio & party disc jocks, Etana seeks to captivate listeners with this work that highlights her strong vocal presence.
The direction of the new track is very clear and deliberate and speaks to a common emotion present in all of us. A firm meditation is the message of what can be described as a credible reggae sound credited to producer Steven Stanley with instrumental contributions from the great Sly & Robby.
Etana's Roots has a thought provoking hook that easily pulls mass respect with the simple phrase "You can't water down and dilute, you can't hide the truth from the youths." From the opening verse a sense of freedom sours high throughout each line sung at simmering tones. The befitting "Shack" directed video, easily grabs the essence and power of the single. The visual concept is very direct leaving no question of the natural passion Etana possesses for her craft. As illustrated in words the visual support shows a young free spirited woman of natural decree in a family dinning room setting being the target of scrutiny and discrimination by what are portrayed as conservative parents. As the plot gives way it becomes evident the young woman is rooted in her beliefs and won't be mislead, reminiscent of Etana and the many struggles she has had to conquer in past and recent times.
No longer a member on one of Reggae Music's most scripted Labels "Fifth Element Records," Etana has created her own Label "Freemind Music - The B.E.S Records". Etana has blossomed under the Guidance of the Sharon Burke managed Solid Agency and the help of industry acquaintances such as Big Yards Robert Livingston.
Etana will be forging ahead for the rest of 2007 with the release of her highly anticipated debut album, ETANA - The Strong One, on its way. The13 track album features productions from Dean Frazer, Robert Livingston, Steven Stanley and even the "wrong address" empress herself. Of her major assignments for the summer, Red Stripe Reggae Sumfest's Friday night "EVOLUTION" is the biggest, where she will share the stage with Dancehall greats Shaggy and Buju Banton as well as Hip Hop Veteran LL Cool J. One can expect a stimulating set from the jazzy roots/reggae singer who will be performing on the show for the first time
"I'm really gonna bring a spicy performance, some new songs from the album as well as my hit singles" she said.
Posted by yardFlex at June 25, 2007 09:50 PM
Comments
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Posted by: Janine
on June 26, 2007 06:51 AM
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This girl is good, loevly voice. Cant wait for the album. Keep doing your thing girl.
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Posted by: TAHJ
on June 26, 2007 08:36 AM
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happy for you. but you are a beautiful girl and you need to do something about your hair the back looks like a fowl nest. to put it plainly it looks NASTY!!!! WICKED SONG THOUGH BUT MI CANT HIDE THE TRUTH.
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Posted by: Kadian
on June 26, 2007 11:44 AM
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Etana is very good i love the consiousness she brings to the music industry. i love the new song, water down or dilute, i just love it. I also like the fact that this song shows that u can still have your career and still no sell out.
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Posted by: hits
on June 26, 2007 03:21 PM
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Tahj i agree with you about her head back but her songs are great and very upful.
Etana just settle and dont bother wid the mix up. Good luck. I glimpsed you once when i was on a tour of Tuff Gong Recording studio, I like to see an artiste involved in the production of their music.
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Posted by: Christopher"Icey Jace Campbell
on June 26, 2007 05:13 PM
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ETANA IS THE PRESENT & FUTURE OF ROOTS/REGGAE MUSIC. WHO JAH BLESS NO MAN CURE....
BLESS UP ETANA
FROM DA SOLID AGENCY FAMILY.....
P.S I WROTE THE ARTICLE SO I GOTTA SNATCH THE CREDITS.... YES YES YALLL....
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Posted by: CAROL JONES
on June 26, 2007 11:36 PM
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big up Etana your music is the best
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Posted by: Stephen
on June 27, 2007 03:29 AM
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Nothings wrong with her hair, I think she's amazing, beautiful and mysterious. I met her at Sunsplash last year and I can tell you this is one special Jamaican artist. Her music is what is needed right now in Jamaica to heal the people.
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Posted by: Rasta Peolpe
on June 27, 2007 12:40 PM
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Sey dem caan stop Rastafari works, could neva. Very positive n well rooted in righteousness, Etana bless up yuself Empress be strong n focus.
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Posted by: lulu
on June 27, 2007 02:11 PM
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How unno a try diss the sistren hair, bout bird nest... why because the hair is natural and not a weave or wig? unno so use to fakeness that u can't recognize realness.
Etana, livity
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Posted by: yanique
on June 28, 2007 06:08 PM
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I love your video so much!
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Posted by: Flash
on June 29, 2007 10:13 AM
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Etana gwan do your thing i cant wait to hear the album.keep up the good positive,uplifting music,you need to headline a show in jersey.
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Posted by: Tris.T
on June 29, 2007 04:32 PM
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I love you girl, you are real and i want to direct your next music vedio
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Posted by: howard hendriks
on July 3, 2007 09:53 AM
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Hail,
The dawtha is the real steel. I interviewed her on Linkz fm some time ago. I am hoping i can get the new songs. Her hairstyle is wicked and wild for dis rasta child. It mus be a ---------- ah mix up the sista wid fowl nest. Etana hair look like the good high grade and selassie love dat.
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Posted by: Shae
on July 3, 2007 09:53 AM
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Etana is the #1 female artiste who sings concious lyrics. she a di boss yah man. big up continue to send dem di signal mi girl. mi rate wrong address still it bad.
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Posted by: I-Medz
on July 10, 2007 09:25 AM
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When someone hears an individual like Etana do her thing, you can tell she sing from her heart. Music to me is about feeling what the performer or artiste is relating, that bad or that wonderful feeling put on the open for others to feel, and Etana does this very well.
Thats raw talent.
ETANA thanks, for your entry into the music business.
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Posted by: empress amil
on July 14, 2007 12:11 PM
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definately not a fan of her hair but she have a unique roots style. unu rude though fi a call di girl hair bird ness just plain out of order. Mi like her natural vibe. After Cherine Anderson she is my next favorite artist. I would like to see dem do a song together. Mi think it woulda sell off!!!!!!
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Posted by: BIGFOOT
on July 18, 2007 10:11 PM
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ROOTS IS A VERY POPULAR SONG RIGHT NOW IN LONDON
IPLAY THIS SONG ON MY SHOW EVERY WEEK WITH OUT FAIL.
BIGFOOT
ROOTS ROCK REGGAE SHOW
STATION FM 89.8
LONDON
ENGLAND
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Posted by: RITCHIE RAMUS
on August 3, 2007 03:49 PM
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I LOVE ETANA HER POSITIVE FLOW I LOVE HER MUSIC I WISH SHE COULD BE MY WIFE BUT ITS IMPOSSIBLE
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Posted by: carlene
on August 7, 2007 11:37 AM
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Etana you are a very beautiful girl and u music hot mek dutty bad mind people go suck dem madda you wear u hear anyway u feel caus it fit u, u are mad cute!! ur song wrong address gurl! hot. keep doin ur thing and wear u hear fi di better lol.
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Posted by: carlene
on August 7, 2007 11:44 AM
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you were great at fully loaded and st.mary mi come from keep it up!
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Posted by: karro
on August 9, 2007 09:12 PM
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i love your songs very much keep up the good work my sister i got one of your album i play those songs every day can't water down and dilute thats the one i love the most i know that one from start to finish and for all those who past there bad remarks about her hair nothing is wrong with the childs hair as one person had said before it is because her hair is natural on like some of them only horse hair make them look like somebody the way i play your song daily even the kids in my scheme now know the song compliments to you my girl even my son sing the song and he his only 3 years old you will here him say can't water down and dilute one love my girl over and out.
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Posted by: leo
on August 18, 2007 11:01 AM
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love the song wrong Address. The other song have not yet connected. Saw you perform several times. Good singer. At Sumfest it was obvious that you and your team paid people to burst clappers. Before you enter or introduced properly they started to rave. They were also talking about it in the audience.
A beautiful girl like you should not get mixed up in that.
Keep the culture going. Its also true, you need to sort out your hair back.
love you sista
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Posted by: Steffy
on August 23, 2007 02:05 PM
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Etana has a naturalness about her that captivates listeners, every note she hits forces you to listen. Everything Etana touches will turn gold, she inspires realness and has encourage me personally with her songs to continue to be true to myself and be strong. i would love to meet her and get a signature, i wish her all the best and i will diffidently purchase her album because i know it wont be a waste.
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Posted by: sanakay
on September 18, 2007 04:55 PM
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love what ur doind and am a big fan
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Posted by: diamond
on October 10, 2007 05:13 PM
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big up etana the strong one everytime
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Posted by: Taneisha Hinds
on October 30, 2007 08:28 AM
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Etana ur music has soul and speaks about the life of youths and truly am inspired keep it up ur music has saved me many times.
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Posted by: Fabian
on November 9, 2007 01:53 PM
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My My Etana when i hear ur song i get a rush of adrenaline like when i hear gospel girl u can sing i love roots
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Posted by: micky
on November 14, 2007 04:37 PM
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Posted by: Peta-Gaye
on November 16, 2007 11:30 AM
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Etana gwaan do u ting, mi love d song. The tune sell off!!!!!!!!
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Posted by: Nika
on November 24, 2007 10:25 AM
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Your song is so inspiring keep on doing what u doing!!
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Posted by: thameka
on December 12, 2007 01:41 PM
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etana the strong one, i love the way you perform your songs. keep it up. i hope to perform roots at my school's beauty pagent
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Posted by: michca
on December 30, 2007 07:14 AM
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yow etana mi rate yuh song them
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Posted by: shorty
on February 5, 2008 01:07 PM
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the roots is a very positive song four the youths of every nation
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Posted by: Fred
on February 19, 2008 09:19 AM
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Etana please ignore the stupid hair comment and keep on doing what you're doing. It's refreshing to see a lady who knows herself and doesn't have a head full a chemicals.
I think those chemicals maybe seep through to the brain of that poster. ;)
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Posted by: juliette
on February 22, 2008 06:04 PM
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Etana yu a gwaan girl! Luve ur songs. you are very spiritual and your conscious music is what we need in this land of turmoil. Luv you.
I would really love to get the lyrics of the song Roots.
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Posted by: Humble Sistren
on April 11, 2008 10:40 PM
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I must say your voice is off the chain. your song sell off. Just continue with the rooots, i'm a number one fan
I love your songs so much that I had to sing both Wrong Address and Roots at my School and all the students loved it. Thank You Etana for being how you are and what you do.
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Posted by: BLESSED SISTA
on June 26, 2008 07:01 AM
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ETANA THE NAME ALONE SAYS IT ALL, NEVER LOSE YOUR TRUENESS, YOUR MUSIC IS POWERFUL AND BEAUTIFUL AS YOU ARE KEEP DOING YOUR THING MY SISTER............
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Posted by: al
on July 23, 2008 10:08 PM
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Charm is deceitful and Beauty vain but a woman who love JAH is the one to praise!!!!!!!!!!
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Posted by: Shauna-Rene Bryan
on September 25, 2008 12:10 PM
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Girl, u are surely a messager cause u are impacting positively on people's life.And ilove your unique style.
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Posted by: leighton
on September 29, 2008 04:41 PM
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i love your flow ,you are a perfect woman and i really appreciate you
i would also like to meet you in person
yours truely
leighton for propect college
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Posted by: leighton
on September 30, 2008 07:10 PM
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i really like you personally. its Leighton again and i am 16 but i would at least like to hear your voice from my personal point of perspective so hear is my number (394-7646). i love you and your music.
yours truly
your #1 fan
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