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May 07, 2007

Underhanded promotion triggers bootleg practice

By: Joseph Cunningham
Photo by Carlington Wilmot

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'If a bootleg wi shoot leg.' This was Vybz Kartel's utterance as he ascended the podium at the launch of his new album in 2004.
The bootleg issue has plagued the Reggae/Dancehall since technology has made it possible, and, concerns have increased since the resurgence of the genre on the international mainstream has not brought a much desired 'organized system'.

Dancehall artiste LA.Lewis believes that an organized system can only be manifested through the establishment of corporate enterprises that govern the industry. He explained," There needs to be a big building in Jamaica that represents the headquarters of Reggae/Dancehall music, from the charts to the Reggae archives." He added that where it concerns bringing and keeping the financial profits of the music in Jamaica, it all begins with the local radio stations, producers and the artistes.
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LA.Lewis argued that the very controversial practice of payola in Jamaica hinders development for particularly younger or new artistes who are unable to compete with those paying top dollars for airplay.. Further he said that this underhanded practice sustains the bootleg culture, because artistes and producers see mixtapes as the alternative to the radio. He continued, "The financial challenge posed by payola then causes producers and artistes to turn to mixtape engineers in order to promote their material."

It is common knowledge that the mixtape option eliminates the potential for royalties to be gained from music. It is also becoming increasingly evident that the Japanese and the European Reggae/Dancehall markets are much more prosperous than the 'birthplace', Jamaica. LA.Lewis said that when the Japanese and the European come to Jamaica, they take the easily accessible mixtape back to their well organized music industries, where they make huge profits.

"Many persons do not know that the Japanese Reggae sound system Mighty Crown has its own Nike sponsored shoe line! It's unfortunate that Stone Love, the world leading Reggae sound system does not even have a T-shirt line," he revealed

Posted by yardFlex at May 7, 2007 12:36 PM


Comments

Posted by: Wade Cameron on May 7, 2007 01:20 PM

People haffi stop dis under handed ting. If unno appeciate an luv good music den unno haffi support di artist dem. Unno a cheat yoursef and di artist dem who devote dem time fi unno hear good music. Mi a utta to everyone out deh wen mi mean stop di Bootleg nonsense


Posted by: owen on May 7, 2007 04:40 PM

with how dancehall going nowadays the only way artists can make money in jamaica is by doing whole heap a stage show


Posted by: Say soh den nuh on May 7, 2007 06:04 PM

We talk the talk but don't walk the walk...REGGAE & DANCEHALL is a million dollar business...but the government don't see it fit to establish policing systems to protect it like how the rest of the world protect things unique to them...what we a goh doh when the only thing to rescue the poor ghetto youth...>>...is taken from us by these pirates...just fi a few dollars more...The payola issue...that not even make it...cause the stations whey fi protect reggae and dancehall big inna it to...

Chuuu raa.....

Me bex!!


Posted by: Linda Koroma on May 7, 2007 06:34 PM

The above article is correct to the point. I was trying to get my two (2) artist,s songs played on the radio in jamaica. And my contact quote me a price for both artist,s and I was like wow 'what do they think I got Millions?.
Payalo is one of the things that is distroying the music industry in Ja. do not blame the foreigners.My artist Carlton liivngston just came back from japan and he tells me the people endorsed the music. Its only in JA they can get away with that


Posted by: Loose Cannon Crew on May 7, 2007 07:50 PM

Hear wah!
"Knowledge and Hard Work = Money & Power"
Who knows the MOST gets the MOST.

My advice to the up coming Artist, is to educate themselves about the MUSIC industry inside out.
ie.. Artist/Career Development, Marketing, Sponsorship, & promoting.

Its the Knowledge of sales & marketing that is bringing revenues to Mighty Crown, and they don't drive nothing less than a 7 Series BMW


Posted by: Monique on May 7, 2007 08:08 PM

It is very true what L.A is saying! It is plain and sim-ple like that. I live in Japan, and let me tell you the Japanese over here treating Jamaicans like sh*t! They don't want us put on no dance, the kicking us out of the dance them and they making straight money.

A time we start kick the Japanese dem out of Jamaica, because them really a tek this thing to another level. They might seem nice and stuff, but they are not! They come back and talk all kinda a bad things about Jamaica. Mighty Crown had the nerve to say they are number 1 in Reggae!


Posted by: Talawah on May 8, 2007 05:19 AM

Hurrah..finally the penny has dropped! Bootlegging and payola are HUGE problems in the reggae industry and its flouted like the norm. It isn't normal or right! Going into the digital age with these kind of problems can only be detrimental to the music. The charts don't really represent what is going on and what is hot and what is not because payola defines it. C'mon music industry Jamaica its time you cleaned up your act and it should involve EVERYBODY from producers, artists, journalists to DJ's who personally I think are full of their own self importance and have way too much power...you are a vessel to carry the music to the masses and whilst having a personality helps....its not about YOU its about the MUSIC!


Posted by: Sparks on May 8, 2007 07:58 AM

That is the thing with opening borders, it allows for competition. With that comes the use of fierce and often times unfair tactics.

Quite a number of our artistes use the melodies and even similar musical arrangement of overseas compositions should other nations see it fit for us not venture there.

We need to look beyond the simplistic way of doing things and seek to educate ourselves on how we can do better.

Once upon a time it used to be said that if you want hide nutten from a black man put it in writing. Well, I would adjust that to read, if you want hide nutten from a Jamaican put it in writing. This has to change, not only does the onus rest with an individual to educate oneself.
The ministry with responsibility for Entertainment should in conjunction with other agencies intimate with entertainment in Jamaica should launch campaigns so that we know and do better.

Competition should force us to always dance on toes and not on our heads. Heads up, we can do better. We always find a way fi break a system. We can foster ways to make BRAND JAMAICA beneficial to ourselves, with others following our lead.


Posted by: Tom on May 8, 2007 09:52 AM

You have to understand, that since digital copying is free, and totally inexpensive, it's going to prevail on the end. No DRM or other crap can stop it.
Don't get me wrong, I love dancehall and the whole Jamaican music scene, but the music industry as a whole needs to adopt to the new age, and instead of trying to defend an old and outdated business model. I'd love for the artists them to earn a good buck, but if you look at it realistically they shouldn't make more than an engineer or a doctor, what for? And in my opinion with a few stage shows in a week they can make more than that. They shouldn't be so damned lazy. It's just that we're used to see artists get rich.

Freedom to the digital world!


Posted by: portmore on May 8, 2007 05:39 PM

If mi can get a album fi $500 pon di road why me a go buy it fi $2000 inna a store? Mi rather get di music fi $500 an spen di next $1500 a stage show.



Posted by: stampede on May 10, 2007 07:08 AM

Well said L.A. Lewis,
butmi know nuh man whe a try stop di progress must vex with yu as usually, some man caan tek the truth, with if we were as organise as others nations then Jamaicans would see more, but its also a business for those doing the bootleg, because of the lack of jobs or being under paid by the employer.

Then again everyone want a piece of the buy and not lok at the big picture. who really benifits from the recording in Jamaica is it the producers (i think not), the Artiste (probably as they charge their fee), the manufacture (they aint losing noting yet until people stops buying vinyl), the radio and tv personalities(hell yea). But if the reggae audience knows what's going on in the industry then they would nknow its not easy on producers and promoters.


Posted by: rootsippa on May 10, 2007 09:21 AM

LOL BIG UP LA LEWIS- I NEVER SEEN NO LA LEWIS BOOTLEGS YET YOU ARE SAFE KING


Posted by: mike on May 11, 2007 09:36 AM

rootsippa that mek m i laugh him safe fi true not even him rmx with micheal jackson


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