The root of all advertising campaign is to increase business. Hence the reason Samsung Electronics has recruited Beyonce to be the face of its newest music cell phone.
Last week Beyonce was in New York filming a commercial for the new Samsung Ultra Music F300 phone. The hi-tech phone comes with a stereo FM radio and a Quick PC Sync function, allowing music lovers to create and organize their music library.
The device also feature a 2.0-megapixel camera, and microSD slot for memory expansion. Its dual-face handset features a clear screen with a touch key pad on one side for music management, and the phone features on the other. The F300s also come embedded with
the singer's hit "Irreplaceable.", This may be the only time users will get a Beyonce music download for free on their phones.
Samsungs televison commercials for the F300 featuring Beyonce will kick off internationally in April, starting in Europe and expanding to other countries where Samsung Ultra Music phones are available.