(New York, NY) - - "Urban Concepts", the Multicultural Division of Award-Winning Experiential Marketing Agency, US Concepts, kicks off the holidays by empowering the community of Jamaica with a benefit cocktail reception where they will present UPLIFTMENT JAMAICA with a $25,000 donation. "At Urban Concepts, we embrace the idea that everyone should do his/her part to help someone else," said Nadja Bellan-White, EVP of Urban Concepts. "Upliftment Jamaica empowers those to help themselves, and the money we donate will provide computers and educational programs for Jamaicans and open the door to new opportunities for those less fortunate."
This is part of a series of cause-related initiatives that the agency has participated in which includes the upcoming Virgin Re*generation Art Auction, Steps Across America with Walmart, and many more.
The reception will bring together leading brands, cultural, media and political influencers from the world of music, television, film, and fashion. Urban Concepts, Gary Foster, and 107.5/WBLS's Dahved Levy will play host for the evening. LIVE performances by VP Records artist's Wayne Wonder and Gyptian. Music provided by HBO's - The Wire, Idris Elba a.k.a. DJ Big Driis, and DJ Gringo. Complimentary cocktails provided courtesy of Red Stripe.