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November 03, 2006
Sony Pictures Pushing Shottas To the Top
By: Janice Dayle
 Shottas, an action packed urban classic film, is officially hitting the streets on Friday, November 3, 2006. This long awaited news was released on November 1, 2006 at a South Beach, Miami launch held at Santos. Select theatres in Miami, Los Angeles, New York, Boston and Chicago will roll out the crisp, brand new version, as distributors Sony Pictures puts the Caribbean focussed and produced film to the gruelling mainstream test. Harbouring feelings of anxiety, described as being greater than an expectant dad's, director Cess Silvera is certain of box office success, saying Shottas today far surpasses all previously viewed underground bootlegged copies, with the inclusion of previously unreleased scenes.
 Developed from the story ideas of Silvera's brother, the late Fada Screw, Shottas evolved as a family affair. Based on true life experiences, the screenplay was written by both brothers and produced by their cousin, Ritchie Epps. Hailing from St Ann the creative trio succeed in capturing dramatic Caribbean realism that forces dialogue about controversial issues of stereotypical mayhem intertwined with tropical and cultural serenity.
Featuring highly acclaimed actors like Paul Campbell and stellar musicians - Ky-Mani Marley, Wyclef Jean and Spragga Benz, Shottas' captivating raw roughness, is smoothed out by the Silvera's distinctive approach to film style.
 Producer, Ritchie Epps, a St Jago High School alumni was simply aglow with delight as he described the project that was created in 2 months and then took almost 5 years to appear on the big screens. Recounting personal production highlights, Ritchie Epps said, "Coming down to 36 and Biscayne in Miami on the first day of production, shooting scenes on location in Jamaica and the final official unveiling of the movie tonight - have been the best moments for me."
Silvera said, "Shottas has the potential of becoming the first Caribbean film to be marketed globally by a major movie studio and releasing Shottas in limited locations is a Sony marketing strategy designed to measure the possibility of wider success." Consumer response is paramount at this juncture, since extending the movie's availability in additional US cinemas as well as internationally, will depend on box office records over the next few days.
 Dedicated to Fada Screw, who died a year and a half ago, this official release comes as a challenge to Caribbean movie lovers to support a classic film. After all, millions of the bootlegged copy circulated over the years...so it is high time to prove a YARD based movie can also shine. Get out and pack the cinemas over the next few weeks.
THEATER LISTINGS
Los Angeles
Beverly Cinemas 13
Beverly Center
8500 Beverly Blvd.
Los Angeles, CA 90048
Miami
Cobb Theatres Hialeah Grand 18
17355 NW 59th Aveunue
Miami Lakes, FL 33015
Chicago
I.C.E. Chatham 14
210 W. 87th Street
Chicago, IL 60620
Boston
Showcase Cinemas Revere
565 Squire Road
Revere, MA 02151
New York City (11/10)
Cinema Village
22 East 12th Street
New York, NY 10003
Posted by yardFlex at November 3, 2006 08:56 AM
Comments
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Posted by: out an bad
on November 3, 2006 10:38 AM
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I AM NOT GETTING SOMTHING CLEAR,IS THIS A RE RUN OF SHATTAS R IS A NEW SHATTAS,CAN SOME ONE FROM YARD FLE RELATE,AND HOW IS IT THAT IAM NOT CING THIS MOVIE ADVERTISED ON TV AND BILLBOARDS ALL OVER THE WORLD, IF NOT HOW THE HELL IS IT GOING TO SELL OFF,A SCREW THEM A TRY SCREW UP THIS PRODUCTION OF THE MOVIE AGAIN R WHAT? AND YARD FLEX U NEED TO ENLIGHTEN THE PEOPLE WHO A VIST YOUR IGHT MORE ABOUT THIS FLIM, TELL PEOPLE WHERE THEY CAN GO AN VIEW THE MOVIE, WHERE TO GO IF U R IN NY CITY ,JAMAICA AFRICA ALL OVER YARDFLEX DO IT FOR US JAMAICAN WE WA BUSS LIKE WE WIN LOTTO SO SUPPORT THE FILM MORE PROVIDE MORE INFO ABOUT IT, I HAVE NOT SEEN ONE ADVERTISEMENT FOR THIS FILM ON TV R NEWS PAPER A WA DAT, A NO SO U BUS MOVIE IF U WANT IT SELL OFF LIKE HOW THEY R EXPECTING IT TO SELL OFF, IT WILL FLAP IF ITS NOT TALKED ABOUT MORE, R HEARD OF A LITTLE MORE.
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Posted by: Wade Cameron
on November 3, 2006 08:41 PM
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Shottas a go bust di place. Big up to di director dem who have di vision to come up with this inspirational movie based on real life situations. Now people can have a propective on Jamaica and knows the bad the comes with the good.
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Posted by: Whis-Keezy
on November 3, 2006 09:02 PM
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One of the greatest films I'v e ever seen I must admit I have a bootleg copy (and mi burn couple gimmi friend dem to) and even though the quality kinda shabby I still watched it at least 25 times. Phrases from the movie is still widely used (Example: Go protect yu sour mumma p**sy and Tek the wha? And lef the wha? Yu sound like a pu**yhole) SO PEOPLE DO MIA BEG UNNU FI PACK UP DI THEATRE DEM MEK SOMETING FROM YARD BUSS TO....DO IT FI WAYNE (Spragga) LOL
SHOTTAS A SHOT STRAIGHT TO THE TOP A DI TOP TOP TOP! SCARFACE WATCH OUT, Badman fwwwwwud bad man pull up!
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Posted by: Da Perpetual
on November 4, 2006 06:18 AM
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Out and bad: before yuh start run off yuh mout y dont yu go read d previous article bout d movie preview?! Its a marketing strategy 2 test d market response b4 goin all out! gwaan go support it and tap yuh noise! Im out!
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Posted by: daclansh
on November 4, 2006 06:20 AM
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out an bad you hit the nail right on the head because i was going to say the same thing.
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Posted by: KEN
on November 4, 2006 10:40 PM
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YES YARD FLEX U R GOING TO OF TO DO A BETTER JOB ON THIS INFO U GUYS R ALWAYS CLEAR BUT FOR SOME REASON I DONT KNOW WHAT HAPPEN WITH THIS ARTICLE AND THE REASON WHY I SAY THAT IS WE HAVE NO IDEA WHAT MOVIE U R TALKING ABOUT IF ITS THE OLD OR NEW AND I WOULD LIKE TO SUPPORT THE TING SO LET US KNOW WHERE TO GO TEKTHIS MOVIE IN THANKS
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Posted by: Xtian
on November 5, 2006 01:46 AM
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I think it is a shame how little this is advertised!!! No hype no real support from Sony how do they expect to get a good showing when they do not advertise. They advertise so much of the same old crap and something that is different then the standard movies they put out, shows a different view of the world some thing culturally different. The people I know would love to see this, me included can not see it (yet and hopefully I will be able to if it comes here) only people that know about this movie at all are people who know about this movie. If that makes sense??? It is sad, but none the less I will hype it to any that are willing to go!!! Jah Bless
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Posted by: RICARDO
on November 5, 2006 08:12 AM
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I WANTED TO KNOW WHEN THE MOVIE SHOTTAS WILL BE IN THE THEATER
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Posted by: jon_blazini
on November 5, 2006 09:32 AM
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when will SHOTTAS come to Canada?
Namely: TORONTO area?
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Posted by: BEVERLY J.
on November 5, 2006 12:55 PM
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BOY YARD FLEX U HAVE A JOB FI DU SO GET ALL THE INFO . FI DI PEEPS DEM. IT IS IN MIAMI LAKES HERE IN MIAMI LOOK IN THE NEWS PAPER I'M SURE IT'S THERE. PEOPLE TRY BIG IT UP FI MAD MAX MI FREN.....BIG UP JAMAICA FI REEL.
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Posted by: kalima
on November 5, 2006 01:39 PM
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when will shottas be on dvd and when can i see inna germany?
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Posted by: Anna-Kay
on November 8, 2006 07:38 AM
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can't wait to see it, i kno its gonna be a sell off!
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Posted by: paul
on November 9, 2006 01:48 AM
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my yout, upto now i don't no if dis is a better production of the first 1 or is di 1 different. because all di name dem me ah hear suppose 2 dead inna di first movie, wah appen yuh ah bring back dead body.wah kind bl***att ting dis me nah go ah no picture house go see sumting me done see how much time, cum out wid sumting new man not no old ting dat yuh done do wid di same p***ole actors, dem suppose 2 dead.
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Posted by: Appleface
on November 27, 2006 01:58 PM
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Mi really glad that they finally have a better version of the movie shottas. I have the bootlegged version and I watch it over and over again. It would be really nice to have the new version. I enjoyed that move so much; even my kids enjoy watching it. I love the part in Junie's restaurant and the part when they went to rob the man and he said they were escorting them, and Ky-Manie said "P...y the word is extortion". Big up Jamaica again this is one of the best move since the harder they come. Keep up the good work Jamaican; let shine like the stars we are, naturally. One Love to all mi Jamaican People!!!
By the way when will shottas be hitting the ATLANTA seen? Please try and get it here really soon!!
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Posted by: kimmy89
on December 25, 2006 07:01 PM
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I'm so excited and proud of my country. Shottas is one of my favourite films of all time. I love it so much! Mi proud like whoa!
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Posted by: KEVIN EDGAR
on January 30, 2007 11:48 AM
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where can i see or buy shottas 2 at in new york i have been looking all over the place and can not find it
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Posted by: Laney
on February 2, 2007 03:24 PM
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Man i luv this damn movie...i swear i rented it like 10 times....im tryin to buy it from the guy at the store!for reals!!well just came through and saw a opportunity to write, so here i am!!Well, this is my favorite movie, and Kymani is so damn fine...shet they all are!glad this movie came to the states...LongBeach, California...yupyup!!
much luv,
LattaZ
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Posted by: scuffla
on February 26, 2007 08:18 PM
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top shottas a di best movie eva.any body who love love scareface dem must love shottas.shottas is the jamaican version of scarface.SHOTTAS IS THE BEST.
MR.A:YUH NEED TO COME DOWN THE OFFICE AND LET US
HAVE A TALK WAYNE:MI NAV A BOMBO RASS CLAT TING FI TALK BOUT
YUH COME A TELL MAN BOUT TALK.AFTER YOU AND
POLICE FREN DEM TRY KILL MI AFF LAST NIGHT.............................
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Posted by: carla
on April 11, 2007 05:24 PM
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I found the DVD in blockbuster and i plan on not carrying it back. This movie bad cyaaan dun!! Big up fine ass Kymani...Spragga has been my all time fave...really good acting gentlemen.Really and truly proud of this movie. I have watched it 10 times already.It felt really good hearing an EXCELLENT representation of the language beacause bwoy...i couldnt tek anodda movie wid fake yardie accent! Big up to Mr.Silvera...Job well done!!!!
when i seen shootas man that movie go so hard that it made me cry at the end when my boo wayne died and now me and my niggas r the top shottas taken over big ups to all my homies rep e.o.v warview p.h nigga n.f.o b.h.b VA all day u know what it is BomBo!!!!!!!!!!!!!!!!!!!!!!!!!!
when i seen shootas man that movie go so hard that it made me cry at the end when my boo wayne died and now me and my niggas r the top shottas taken over big ups to all my homies rep e.o.v warview p.h nigga n.f.o b.h.b VA all day u know what it is BomBo!!!!!!!!!!!!!!!!!!!!!!!!!!
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Posted by: killer.c
on June 5, 2007 05:49 AM
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bl*dc**t dat flim da is big no 1 can tell me dat tune is swag blud big up dem man for dat video
blut blut blut blut blut blut blut blut
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