Reggae Sumfest 2018

Sony Pictures Pushing Shottas To the Top

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By: Janice Dayle

ShottasDirectorCessSilvera_SingerMonica.jpgShottas, an action packed urban classic film, is officially hitting the streets on Friday, November 3, 2006. This long awaited news was released on November 1, 2006 at a South Beach, Miami launch held at Santos. Select theatres in Miami, Los Angeles, New York, Boston and Chicago will roll out the crisp, brand new version, as distributors Sony Pictures puts the Caribbean focussed and produced film to the gruelling mainstream test. Harbouring feelings of anxiety, described as being greater than an expectant dad's, director Cess Silvera is certain of box office success, saying Shottas today far surpasses all previously viewed underground bootlegged copies, with the inclusion of previously unreleased scenes.

SHOTTASPaul_Campbell_aka_Mad_Max.jpgDeveloped from the story ideas of Silvera's brother, the late Fada Screw, Shottas evolved as a family affair. Based on true life experiences, the screenplay was written by both brothers and produced by their cousin, Ritchie Epps. Hailing from St Ann the creative trio succeed in capturing dramatic Caribbean realism that forces dialogue about controversial issues of stereotypical mayhem intertwined with tropical and cultural serenity.

Featuring highly acclaimed actors like Paul Campbell and stellar musicians - Ky-Mani Marley, Wyclef Jean and Spragga Benz, Shottas' captivating raw roughness, is smoothed out by the Silvera's distinctive approach to film style.

SHOTTASdeb_and_richie_X_movie_producer.jpgProducer, Ritchie Epps, a St Jago High School alumni was simply aglow with delight as he described the project that was created in 2 months and then took almost 5 years to appear on the big screens. Recounting personal production highlights, Ritchie Epps said, "Coming down to 36 and Biscayne in Miami on the first day of production, shooting scenes on location in Jamaica and the final official unveiling of the movie tonight - have been the best moments for me."

Silvera said, "Shottas has the potential of becoming the first Caribbean film to be marketed globally by a major movie studio and releasing Shottas in limited locations is a Sony marketing strategy designed to measure the possibility of wider success." Consumer response is paramount at this juncture, since extending the movie's availability in additional US cinemas as well as internationally, will depend on box office records over the next few days.

SHOTTASCess_Silvera_and_wife.jpgDedicated to Fada Screw, who died a year and a half ago, this official release comes as a challenge to Caribbean movie lovers to support a classic film. After all, millions of the bootlegged copy circulated over the years...so it is high time to prove a YARD based movie can also shine. Get out and pack the cinemas over the next few weeks.

THEATER LISTINGS

Los Angeles
Beverly Cinemas 13
Beverly Center
8500 Beverly Blvd.
Los Angeles, CA 90048

Miami
Cobb Theatres Hialeah Grand 18
17355 NW 59th Aveunue
Miami Lakes, FL 33015

Chicago
I.C.E. Chatham 14
210 W. 87th Street
Chicago, IL 60620

Boston
Showcase Cinemas Revere
565 Squire Road
Revere, MA 02151

New York City (11/10)
Cinema Village
22 East 12th Street
New York, NY 10003

Reggae Sumfest 2018

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Reggae Sumfest 2018