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September 29, 2006
Lion Cub roars with 'Sicka Sitten'
Downsound Recording artiste Lion Cub is roaring all over FM radio these days with his radio hit, 'Sika Sitten' becoming one of the must-play songs on the sizzling Sika rhythm.
The song, an uptempo club hopper has been generating 'sick' raves from party-goers at the weekly dancehall sessions like Passa Passa, Weddy Weddy and in the Asylum nightclub. In the meantime, the Sika Medley featuring Natalie, Lion Cub, Harry Toddler and other artistes has been enjoying good rotation on cable TV.
In the streets, everyone is asking who is the dancing rass in the video? The answer: Lion Cub. The deejay is a definite insider sensation in the business because of his high-energy vocals, unique delivery, and snazzy dance moves.
"Right now, mi feel that it is my time to shine, I am going to keep putting in the work, the whole ah Spanish Town ah look to me, me caan disappoint them," he said.
Born Ricardo Pitter on July 25, 1978, he grew up at 3 Scarlet Road, Spanish Town where he attended Macaulay Primary and Spanish Town Comprehensive High where he left school at age 17.
He worked at that trade for a few years, landed a job with Walters and Company which is based in St. Ann's Bay, and became quite adept at construction work. He had promised himself that it was only a temporary state of affairs, but with the birth of his child, he soon found himself 'trapped' on the work site.
"I had to make money to take care of my yute, it is a decision I don’t regret, I did it out of love and a sense of responsibility, but now that the yute is pass a certain age, it is time for me to pursue my career full time again," he explained with a beaming smile.
In July 2005, Lion rejoined forces with friend and engineer Michael Adams, who is now based at Downsound Records, and together, they have been locked in the musical lab, turning out music to heal the souls of man.
Songs like 'Gas Up' on the Lucky You rhythm received good airplay, especially from the 93.5 FM overseas disc jock, Samantha Rose, but it is his latest effort, the superbly produced and reverent, 'Thank You Jah' on an exclusive rhythm that has reggae-dancehall aficionados sitting up and paying attention to this young man.
The lyrics speak to the sheer joy of life and go: Thank you Jah, thank you to rise me up this morning/As I see Jah sun is rising/ I know that Jah blessing is adoring/Why, why whoa/If ah neva Jah, how could I live to see this morning...
It is a song that whispers to your soul like an early morning breeze.
"I am looking to do the album now. I recently voiced over 10 songs, and I have eight rhythms now that I am writing for, it's just crazy work right now, plus the Sika medley video is getting a lot of love from cable TV. I am just going to keep doing the work, seeking truth, right and justice," he said.
Downsound CEO Joseph Bogdanovich believes that he may have discovered his next Downsound franchise artiste.
"We can't let one bad experience stop the work that we're doing here. Lion Cub is a really good artiste, humble, clean-spirited and hardworking, he represents what Jamaica is all about, and we see great things in his future. Downsound doesn't give up on artistes, we have good content, we promote and support our artistes with videos, promotions in the street, TV, radio, concerts, the full hundred, and we believe Lion Cub is the next big thing," he said.