Reggae Sumfest 2018

DMX Year of the Dog, Again IN STORES AUGUST 1

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Who is DMX?:

dmxyearofthedogagain.jpg"I don't make music to make songs," says the record-breaking hip-hop icon DMX, "I make music to record my life."

DMX, the legendary Ruff Ryder who's sold 20 million albums, is back in the saddle with his eagerly-awaited sixth solo outing, Year Of The Dog, Again, his first since 2003's Grand Champ, the album that made him the only artist in the history of the Billboard Top 200 to have his first five albums debut consecutively at #1. Beyond iconic, DMX has been the voice of the hood since he first burst onto the scene as a representative of the street movement and record label, Ruff Ryders.

As hip-hop is assimilated into the cultural mainstream, it's time for the long overdue and much needed return of rap's prophetic visionary, DMX.

DMX is currently working with fellow Ruff Ryder and production mastermind Swizz Beatz (who's been on-board DMX's entire career as well as producing smash tracks for a hip-hop elite including Eve, Jay-Z, Busta Rhymes, Jadakiss, Mary J. Blige, Lil' Kim, and Destiny's Child).

"Working with the dog in 2006 is truly a blessing," said Swizz Beatz. "The dog is focused. And anyone who thought the dog was gone better put their head between their legs and kiss their ass goodbye. He's looking better than ever, sounding better than ever, and creating better than ever. Swizz Beatz plus Ruff Ryders plus DMX equals history."

A reunion of two old friends lies behind DMX's new deal. As Chad "Dr. Ceuss" Elliot, Vice President, A&R, Sony Urban Music, explains, "Looking backward, the dots always connect. I produced 'Born Loser,' DMX's first commercially released single. And now, years later, it's more than just an honor to be part of bringing this incredible talent back to where he started his career. It is a great pleasure to say to DMX, 'Welcome home!'"

"I think that this deal was meant to be because our first deal was at Sony," commented Joaquin Waah Dean, Co-Founder and CEO, Ruff Ryders. "We did a single deal with DMX and Ruffhouse/Columbia for 'Born Loser' and Chad Elliot, who's now at Sony, was the producer of that record. So it's a 360 degree miracle to be back at Sony 15 years later with the producer who worked on his first record, back on the first label to ever cut us a check, and DMX starting off fresh with a clean slate.

Pulling no punches and making no excuses, DMX tears into his blistering new songs with all the powers at his command on Year Of The Dog, Again, his first full-length album for Sony Urban Music. A powerful declaration of DMX's dreams and demons, Year Of The Dog, Again reconnects hip-hop with the righteous moral complexity and unflinching honesty of its roots. When asked about the current state of hip-hop, DMX is blunt about the so-called competition. "No one is saying anything," he exclaims. "It's not rap, it's crap. There is no soul. I refuse to conform to the norm."

With the skill and flow that's earned him a permanent place in the pantheons of both hip-hop and American popular music, DMX infuses Year Of The Dog, Again with equal parts hope, wrath and celebration. With his eyes on abiding core values and his feet on the pulse of the clubs and the street, DMX combines the sacred and the profane with the complex artistry and authority that led the All Music Guide to call him "…a hip-hop Johnny Cash."

DMX kicks off Year Of The Dog, Again with the thundering "I Run Shit," which lays down the law as only Earl Simmons, aka Darkman X, is capable of. Set to a driving dramatic martial beat, "I Run Shit" announces DMX's reentry into the ring with the growling imperative, "Ya'll niggas know what it took for me to get here/ I'm gonna stay here."

DMX keeps the pressure up with the rough and ready "Give Em What They Want," in which hardcore throw-downs like "Show some f***ing respect/knock before you enter" make it clear that while DMX may have been out of the game for three years, you'd be crazy to under-rate his status or his skills.

The undisputed king of the hood switches things up on the guitar-stoked "Wrong Or Right," which features his comrades-in-arms, the hard-rockin' Bizarre Royale. "Life Be My Song" shines a light on DMX's reflective side offering hard-won wisdom like "Look through my eyes the devil is a liar/the truth never lies," while "Lord Give Me A Sign" finds the commonality between the streets and the spirit with DMX continuing his quest for salvation.

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Born Earl Simmons in Yonkers, New York, DMX cut his first 12" single ("Born Loser") in 1992 and appeared on LL Cool J's ' "4,3,2,1" (along with Method Man, Redman, Canibus and Master P) in 1997. DMX broke big in hip-hop in 1998, first with his single, "Get at Me Dog," then his debut album, the harsh and harrowing It's Dark and Hell Is Hot which debuted at #1 and went on to 4x platinum status. Mere months later, Flesh Of My Flesh, Blood Of My Blood, made him one of the few artists in chart history to have two albums debut at #1 within the same year.

1999's …And Then There Was X repeated DMX's familiar pattern of debuting at #1 and has gone on to achieve 6x platinum. 2001's The Great Depression, and 2003's Grand Champ likewise debuted at #1.

1998 was the year DMX made his acting debut, costarring with comrade rappers Method Man and Nas in Hype Williams' under-rated Belly.

DMX's film career paralleled his musical successes with the charismatic superstar appearing in a major support roles in 2001, first with Aaliyah and Jet Li in the cult classic Romeo Must Die and later in Steven Segal's #1 opening weekend nationwide blockbuster, Exit Wounds. His next film, Cradle 2 The Grave, again with Jet Li, opened at #1 in 2003 while its DMX-rich soundtrack debuted in the Top 10. He has appeared as "himself" on numerous television programs including "Saturday Night Live," "The Chris Rock Show," "Mad TV," "Moesha," "Chappelle's Show" and "South Park." DMX recently completed filming Last Hour, a psychological thriller starring DMX, Michael Madsen, David Carradine and Paul Sorvino. He is preparing for his role in the upcoming Marble City, directed by Bill Duke.

DMX's initial breakout came as a member of the Ruff Ryders record label/production team/hip-hop talent collective which has included The Lox, Swizz Beatz, Eve and other hip-hop legends.

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