International Reggae Day Festival

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Founder Andrea Davis announced the details of IRD 2006 celebrations at the well attended launch including the June 28 Awards and Film Screening at Red Bones in association with Women in Film Jamaica and the June 29 Creative Economy Forum at the Hilton in association with Jampro, the United Nations Development Programme South South Unit and BWIA produced by Jamaica Arts Holdings and Miribai Communications.

Davis noted that the media festival will shift into high gear on Friday June 30 as local and overseas media intensify their programming specials and international links in recognition of the July 1 global media celebration. On July 1, the National Golf Academy will anchor the IRD Creative Industries Expo in De Reggae Mall beginning at 11:00 am. The IRD Creative Industries Expo will feature the best in Jamaican creativity from music and food to fashion and art, from literature to lifestyle products while De Kitchen and De Reggae Cafe will offer the best in Jamaican cuisine from Jerk to Ital during the concert starting at 5:00 pm until 2:00 am.

With Coppershot providing the musical vibes, a number of new took the stage to showcase their talents including Grafton Music discovery Shantia and DJ sensations I-Octane and Teflon from the Arrows stable. Crooner Lymie Murray followed with Jah Messenger himself, IRD Ambassador Luciano, closing the launch with a musical menu of premium selections.

Artistes already confirmed to appear at this year's July 1 concert will be IRD Ambassadors Anthony B and Diana King with special guest appearances by Chuck Fender, Turbulence, Freddie McGregor, Leroy Sibbles, I-Wayne, Wayne Marshall, Voicemail, Teflon, Cherine Anderson, Edna Manley College, Dancing Dynamite winners and fashion shows from Dexter Pottinger, Bridget Sandals and much more.