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June 01, 2006
Ras Kassa Co-directs Sean Paul's 'Never Gonna Be the Same' Video in Jamaica
Music video director Ras Kassa of 'Welcome to Jamrock' fame got his major international break when he co-directed Sean Paul's latest video which was done for the single, 'Never Gonna Be the Same' alongside internationally recognised director Jesse Terrero who shot the infamous 50 Cent 'Candy Shop' video.
"It was a great vibe between me and Jesse, we shared ideas and I learned things from him and he maybe learned about how to make a Caribbean video, we just combined and the energy was great...the video is going to be great, some people say that it's the best song on his album," Ras Kassa of Guru Films said.
The video was shot on May 26th and May 27th in locations in Port Royal in East Kingston, Standpipe, St. Andrew and Jack's Hill in upper St. Andrew. It was the first time that Ras Kassa had worked with Sean Paul and Mr. Vegas since the project, 'Hot Gal Today' that was shot with Kevin Lee several years ago.
"It is Sean's first video in Jamaica since his international success, and it was great to be a part of the experience. We walked through Standpipe and featured Daddygon's brother Gaddy, it was an important video for Sean to do, and I am glad that we could have been a part of the project because it means a lot to Jamaica's own music video industry because the crew was 99.9 per cent Jamaica. Sean is well grounded and very very very real, we have to come together and support each other, or else reggaeton ah go run away with our glory," Ras Kassa warned.
Ras Kassa was nominated in the Best Music Video category for 'Welcome to the Jamrock' at the recent Vibe awards but eventually lost out to R. Kelly's 'Trapped in the Closet'.
"We won just being nominated in the first place, in that category, we were the only video that was shot on DVD, all those other videos were shot on 35 mm film, and the lowest budget for one was US$200,000, ours was not even US$50,000, we won just to make it there," he said.
The video will be edited in Los Angeles, and Kassa will be flying to that city to 'see how it ah gwaan'.
Posted by yardFlex at June 1, 2006 11:19 AM
Comments
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Posted by: Wade Cameron
at June 2, 2006 09:26 AM
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I thought it was a great idea for Sean Paul to make a song from Jamaica. It shows that he is not out of touch with his homeland
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Posted by: dutty_rocker
at June 3, 2006 08:15 AM
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Sean is Jamaica's best artists ever. All of his videos are hot and im sure with Ras Kassa's co-directory of Never Gonna Be The Same, that its going to be an amazing video. It must of been a very emotional video for Sean to make given the context of the song. I wish Sean all the love in the world. Amazing
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Posted by: Ras Dez
at June 5, 2006 01:25 PM
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I respect Sean Paul alot. However, I always wondered why he was not shooting more of his videos in Jamaica and collaborating with more of the Jamaican artistes.
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Posted by: M. Divine
at June 9, 2006 02:41 AM
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Its good to hear that Sean Paul is taking it back to yard. But, he should have made a full length video for 'BREAKOUT'. That would have been perfect timing, 'BREAKOUT' has been steadily climbing the Billboard charts. Why would he not release that single before, 'Never'?
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Posted by: scott powell
at July 13, 2006 01:45 PM
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this song is da bomb sean paul is wiked one of the best songs his done
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Posted by: tony brown
at July 17, 2006 11:32 AM
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All I got to say is long b@#$#@$ time I wonder what took the making of a video for the best song fr sean paul so long this is 1 that ill surely remember I'm a west kingston thug and never gonna be the same brought tears to ma eyes most of who I grew up with drop out and that makes this song so easy to relate to nuff respect to sp for his melodic delivery and combination of wisely chosen lyrics in this song ., in full effect
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Posted by: amz
at July 29, 2006 11:39 AM
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i love u ur soo buff man .....safe bless 1 love x
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Posted by: Nikki
at September 2, 2006 12:48 PM
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i Tink ur reali sxc im ur BIGGEST fan ever. luv u loads, u nd ur music means da world 2 me.
l8rs
im out
ur BIGGEST fan
Nikki.x.x.x.x.x.x.x.
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Posted by: Chan
at September 15, 2006 03:14 PM
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duh yuh thing Sean paul!! I love dat song "Never Gonna Be The Same" but den agen, which of ur songs dnt I love?? lol...Ppl ere(n everywher I suppose) r crazi about u!! my classmates wil ask me a zillion questionz about u in 1 day!!! bt I reali dnt mind lol...its all gud...keep up di gud wrk n mi wish yuh al di bes...nuff love n respect al di time Sean!! n big up 2 al other talented ppl out ther makin "good" muzik!! n every Jamaicans at dat, big up unu self!! Wi large!! RRRRRRRRRRRRR!!!!!
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Posted by: cool b
at October 24, 2006 03:04 PM
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i find him good, but not better then bob marley
his music is cool and 'rockin', and the best rapper of this time
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