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April 01, 2006
The Media Landscape Just Got Bigger
The Public Broadcasting Corporation of Jamaica (PBCJ), a new broadcast entity is scheduled to begin transmission next month on several cable channels across the island.
The facilities of the new entity occupy the former home of the now defunct Jamaica Broadcasting Corporation (JBC) at 5-9 South Odeon Avenue, St. Andrew.
Financing for PBCJ will be provided through the private sector, non-governmental organisations, programme sponsorship and cable licence fees.
The transmission will begin on a phased basis with television services. Testing of the technology solutions for channels already assigned has begun. The phased rollout of television will take place over a period of three months and will include a rich variety of programming.
The programmes will come in various forms, such as documentaries, dramatic productions and discussion programmes, among other genres.