Mobile telecommunications giant Digicel will be exceeding the expectations of all Carnival revelers around the country with fun, excitement, frolic and entertainment, as it turns up the heat on all such events islandwide.
Digicel is the only telecommunications company sponsoring the staging of Bacchanal, Jamaica, Downtown and UWI/UTECH Carnivals.
"Our sponsorship of these four mega-events is a balancing act that we are really enjoying," says Wayne Miller, Marketing Communications Manager. He points out that this year marks Digicel's first foray into the world of Jamaica Carnival.
"We will be bringing the Digicel Flavour to the islandwide series of events which are being staged under the theme 'Carnival 2006 - Ocean Fix'. Digicel's involvement in Jamaica Carnival will ensure that rural communities get in on the high energy music and vibes which that Carnival generates," Mr. Miller states.
Starting in Negril Friday, March 10, at the Jungle Nightclub, Digicel's Carnival train hit the road with its Digi Girls, armed with their whistles, rags and Frisbees on the Digi Rig (the Digicel truck). The company will also be showcasing its Rising Stars on Carnival stops around the island in areas including Junction, St. Elizabeth on March 24, Colonel Cove in St. Thomas, on March 25, Folly Grounds on April 2 and May Pen on April 9.
Digicel will hit the tourist Meccas of Montego Bay and Ocho Rios on April 9 and April 16 respectively. Among the costumes that the Digicel Jamaica Carnival Crew will be showcasing on its islandwide tour are: Mermaids, pirates and wenches, sailors in white and trendy beachwear.
With regards to Bacchanal Carnival, Digicel has chosen as its theme this year, Ancient Eqypt.
Every Friday night at Mas Camp, the Digicel booth with its creative and lavish Treasures of Egypt decor, has been the buzz among revelers. The booth boasts a super-sized sphinx, tombs and Egyptian relics reminiscent of the wonders of Ancient Eqypt.
"The Digicel booth is the happening place to be on Friday nights, and there are lots of giveaways for patrons" stated Patria-Kaye Aarons, Digicel's Marketing Communications Executive, pointing out that her company has pulled out all the stops to recreate the look and feel of Ancient Eqypt and the 'treasures' of that civilization at Mas Camp. One highlight of the Digicel Bacchanal booth is the Tomb of Fortune Competition.
"Persons are given an opportunity to crack the code on the Tomb of Fortune. The prize for the competition starts at $5,000 and rolls over by $2,500 every week, if no winner is found," Ms Aarons explained.
Another popular feature in the Digicel tent is the Photo-station by way of the company's partnership with Nokia, where revelers have a chance to get their instant photos while sporting Egyptian costumes.
April 7 is the night at Mas Camp dedicated to Digicel and the tempo of excitement and music is set to soar on that night as Digicel showcases 'Treasures of Egypt'.
Downtown Carnival will be the rage over the next 3 weeks with Digicel's annual support. Not to be missed events include a Kids Fun Day at Mas Camp on March 25 and Carnival Road Parade on April 17.
Digicel teamed up with UWI ant UTECH to bring Jouvert on Saturday March 10. The fun, frolic and adventure will climb to daring heights for tertiary students and revelers in general on April 8 and 22 respectively for Joker's Roadblock and Joker's Jouvert, which the fastest growing telecommunications company in the Caribbean also sponsors.
"We are happy to be supporting all the Carnival activities which bring people together for music, dance and fun activities," Wayne Miller asserts. "These activities are generating increased foreign exchange for the island and increased revenue for many rural areas as well a capital city Kingston." Aarons adds, "Any part we can play in bringing the country together, we will. Party on!"