DIRECTV to Launch World’s First 24-hour Caribbean Entertainment Channel
EL SEGUNDO, Calif. Dec. 15, 2005 - DIRECTV's success in providing first-rate, culturally-relevant programming continues with the addition of HYPE TV, the first and only 24-hour Caribbean music and entertainment channel. Beginning December 15, HYPE TV will be available on an a-la-carte basis for $9.99 per month with the purchase of any DIRECTV base programming package.
Based in Kingston Jamaica, Hype TV is fueled by the pulsating rhythms and vibrant traditions of the Caribbean and is designed for viewers who have cultural ties or simply desire to learn more about the region's rich heritage.
"The number of people of Caribbean descent living in the U.S. continues to grow, along with a corresponding demand for programming pertinent to their culture," said Aaron McNally, vice president, DIRECTV International. "By offering the No. 1 entertainment channel in Jamaica, HYPE TV, with programming that has never been seen in the U.S., DIRECTV helps connect the Caribbean community in the U.S. to their roots by offering programming relevant to their way of life and interests."
Hype TV shares the Caribbean experience through music, fashion and culture, with programming directly from Jamaica, Trinidad, Barbados, St. Vincent and St. Lucia and featuring Dancehall, Soca and Reggae music. Viewers may tune into Video Friday for its Friday night club setting, VTX The Caribbean Video Countdown, which showcases the region's top artists and features celebrity hosts from Caribbean music and fashion .
HYPE TV also takes an exclusive look at Caribbean fashion. Viewers may tune into Style 360 for information relating to the fashion industry in the Caribbean and around the globe. Also, HYPE 411 offers an edgy look into the entertainment industry as a whole, with the latest news on the Caribbean's premier players in fashion, as well as music and entertainment.
In addition, for the latest news and updates, viewers may tune to Caribbean Nightly News and The Best of HYPE. Caribbean Nightly provides up-to-the-minute news, while The Best of HYPE offers a weekly wrap of everything under the Caribbean sun. Customers who want to subscribe to Hype TV must first subscribe to the DIRECTV BASIC ($9.99/mo) or DIRECTV PREFERRED CHOICE ($29.99/mo) international base packages, or to any TOTAL CHOICE ($41.99/mo. or above) or DIRECTV PARA TODOS ($29.99/mo. or above) base package. The DIRECTV WorldDirect platform has launched 23 channels that deliver a wide variety of new programming in multiple foreign-languages, including Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Filipino and Italian, to underserved ethnic markets throughout the United States.
DIRECTV will continue to expand its international programming platform to reach more ethnic audiences. Current and new HYPE TV customers who wish to subscribe to HYPE TV on DIRECTV should call 800-378-7290 for more information on free DIRECTV equipment and installation offers.
About DIRECTV, Inc.
DIRECTV, Inc. is the nation's leading digital television service with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV) is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 34 percent owned by News Corporation.
Hype TV Jamaica
Suite 22, Seymour Park,
2 Seymour Ave, Kingston 10
Tel (876) 946 9809