Bolt launches new champagne and riddim

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usain-s-leo-bolt-on-instagram-what-a-night-the-launch-of-the-olymperoseriddim-was-epic.jpgTrack and field legend Usain Bolt inked a deal with French champagne house GH Mumm to produce his own line of 'bubbly' called Olympe Rosé and used a dancehall riddim of the same name to launch the product to his Jamaican audience. Bolt drew on the talents of his up-and-coming producer cousin Rajah "Pluggs" Nelson to create the soundtrack of the newest champagne available locally.

Nelson, who is also from Sherwood Content, the same community in Trelawny as the double world-record holder, was naturally overjoyed when he was given what he deemed to be the opportunity of a lifetime.

"They said they wanted a rhythm for a project that they were working on. They gave me the details... champagne, olympic, celebratory so I just went from there. I know what Usain likes musically. He's into uptempo, party vibe kinda songs, so I sent them a few beats and they chose what suited them and the product. It was a fun process, but at the same time mind-blowing to see it all come to life and be part of the recordings. As an upcoming producer it really helped me a lot to understand the business and has definitely helped me to get new contacts. I now have a certain amount of leverage in the business. It's kinda hard for up-coming producers to reach out to artistes and now because of this everything has changed and people are now coming to me," he shared with the Jamaica Observer.

There are currently five artistes on the rhythm -- Munga, Chris Martin, former national footballer Ricardo "Bibi" Gardner, Ding Dong, and Dexta Daps.

Bolt has since taken to social media to post a few pictures, along with the caption: "What A Night✨🔥💥🎶🎼 🥂The launch of the #olymperoseriddim was epic. Be sure to go out the get the riddim.

Link for music in my BIO🙌🏽

Usain St.Leo Bolt on Instagram: "What A Night✨🔥💥🎶🎼 🥂The launch of the #olymperoseriddim was epic. Be sure to go out the get the riddim. Link for music in my BIO🙌🏽 📸..."


Usain St.Leo Bolt on Instagram: "Near Music Alert🎶!!! New Music Alert!!!!🎶 Out Now!!! Out Now!!!!! 🎶Olympe Rosé Riddim🔊 ‼️ Epic launch last night of the #OlympeRose'Riddim...."