Reggae Sumfest 2018

Heart Foundation in hot water over 'Are You Drinking Yourself Sick' campaign

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Lawyers for Wisynco Group, makers of the CranWata beverage, are reportedly heading to court to ask a judge to temporarily halt a public education campaign being run by the Heart Foundation of Jamaica to warn Jamaicans about the harmful health effects of excessive sugar intake.

The campaign, 'Are You Drinking Yourself Sick' has been airing on local television and various social media platforms.

A report in daily newspaper, The Gleaners, says that Wisynco contends in court documents that on March 1 this year, as part of the campaign, the Heart Foundation published false and defamatory information about CranWata on the social media platform Instagram.

As a result, the St Catherine-based company has filed legal action in the Supreme Court seeking a declaration that the information published was defamatory.

It also wants an injunction that would halt further publication.

According to Wisynco, the Instagram post makes an inaccurate claim about the volume of sugar in each bottle of CranWata then asks: "Are you drinking yourself sick? Drink water instead."

The post has since been removed.

The company sought to explain that because the aim of the campaign is to get members of the public to consume less sugar-sweetened beverages, the "false" information is defamatory because it suggests that drinking Wisynco's products, specifically CranWata, will make them sick.

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