Congrats to Broadcasting Commission on Muse Awards

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The Broadcasting Commission of Jamaica (BCJ) has received two Gold Muse awards in the International Muse Creative Awards Competition for 2018 for the very popular 'Pinchy Dead' video, which warns against fake news, and 'Ordinary People', which warns parents to be more aware of what their children are viewing online.

The hilarious, but serious 'Pinchy Dead', features popular local vlogger and recording artiste Bella Blair, and is one of the first in the world to address the problem of fake news and encourages online users to be more careful when consuming and sharing content online. The video was viewed on social media more than two million times and shared more than 8,000 times within the first month of release.

The BCJ's 'Ordinary People' is designed to remind parents that young people are now accessing content across multiple devices. It is a wake-up call for greater parental responsibility and parental guidance.

Cordel Green, executive director of the BCJ, noted that these international awards "recognise the commission's ability to respond creatively to modern-day digital literacy issues in a manner that has global appeal".

"We recognise the breakthrough achievement of designers, marketers, artists, writers, photographers, videographers, and digital experts who set the trends of the global creative industry," said Kenjo Ong, president for the International Awards Associates (IAA), which administers the Muse Awards.

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