Jamaica Cancer Society/Jamaica Reach To Recovery Launch Pink Month

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Kingston, Jamaica: In a room filled with pink, the colour associated with breast cancer worldwide, the Jamaica Cancer Society officially launched a host of activities for October, dubbed Pink Month, at the Courtleigh Auditorium on Thursday, September 28. October is internationally recognized as Breast Cancer Awareness Month and the Jamaica Cancer Society will be coordinating several activities to mark the month.Under the theme, 'Give Hope. Save Lives", the month of activities which begins on October 1 culminates on a high on Saturday, October 28at the annual ICWI/Jamaica Reach To Recovery Pink Run whichis in its 17thyear, and third year withICWI as the title sponsor. This year the Pink Run will be under the theme 'Tutus and Tall Socks'.President of the ICWI Paul Lalorhas called on Jamaicans to actively support the initiatives outlined and those fighting the effects of cancer. "Our friends and families locked in this battle with cancer need our collective and individual support to survive. The high volume of cancer patients, survivors and loved ones of those who have lost the battle with cancer in our communities should be met with a strong resolve to join the fight. Let us aim to increase awareness, increase the funds to provide support and give compassion and our talents to this movement.""Most Jamaicans know what a pink ribbon means, especially during the Month of October! Indeed, many Jamaicans will be seen wearing pink throughout the Month. We can take heart in the fact that Jamaica's collective awareness of breast cancer has gained great momentum over the past decade", shared Mrs. Yulit Gordon, Executive Director, Jamaica Cancer Society."We however cannotover emphasize that if there is noearly detectionthrough regular breast self-examinations and mammography screening, survival chances will be significantly reduced.Let us thereforebe vigilant in making our health and well-being a priorityand engage in healthy lifestyle practices and access the available screening services",Mrs. Gordon cautioned.

2| P a g eJamaicaReach to Recovery is the affiliate of the Jamaica Cancer Society that provides emotional, psychological and financial support to breast cancer survivors. Reach to Recovery consists of volunteers, all of whom are breast cancer survivors, also provide information and counselling to breast cancer survivors and by extension their families and friends.Chairperson of Jamaica Reach to Recovery, Mrs. Carolind Graham is encouraging Jamaicans especially women to support the various activities that will be occurring during October. "With breast cancer in Jamaica at 43.1 per 100,000 women, and 0.6 per 100,000 men, it is imperative that we continue to have these activities to raise awareness about breast cancer and also to spread the importance of regular screenings which can be critical to an early diagnosis", said Mrs. Graham. While there will be several fundraising activities including the sale of bracelets at several outlets through the island, socks and pins, the 'Pink Run' will be the major fundraiser for Pink Month. "I hope Jamaic