Afar Music Group and DJ Kenny release LevelUp

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afar-level-up.jpgkenny-bling.jpgThe new riddim from the Afar Music Group AMG features the sounds of a host of big name and on-the-rise artistes.

Among then are international reggae star Junior "One Blood" Reid who sings about about his mother's love on ''My Mommy''. With Mother's Day a near memory, this song was pulled up on radio and in the dance numerous times. Still living his dream, Nesbeth makes a impassioned statement about the perils of the street life on ''Tony Tony Tony''' while recording artists D Medz comes at you with "Africaness" chanting words of encouragement to black people to search within their souls and remember and honour their African roots and stop bleaching their skins. Rising star Keneil Brown, better known as Kenny Bling sings his respect for his real friends on ''Mi Chargie''', Clara, and Blakx.

"This project came about after myself and Dj Kenny had a long conversation about the business of marketing and promoting reggae/dancehall music. While reasoning about what's being done and how we can do things different and better we decide on joining forcing in promoting a riddim, hence the name LevelUp. With the release of this LevelUp riddim we are also introducing a few new artist, in particular Kenny Bling, who will soon release his debut EP under the Afar Music Group banner." explained Shem of AMG.