Chronixx the new face of Adidas

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chronixx-adidas.jpgReggae singer Chronixx has been chosen as the new face of the Adidas Spring Summer 2017 collection.

The sportswear brand claims the line finds parallels between British casual and Jamaican reggae culture. The collection is a mix of classic tracksuits, soccer-ready sneakers, and traditional military styles. The SS17 collection limited drop will be available on March 17 and the full collection on March 24 at select retailers globally and online

The collaboration is a part of number of new releases for the star this year, as he is gearing up to release a new album, Chronology, his first full-fledged studio project after years of bubbling singles and EPs.