Bolt has new role as CEO of French champagne company

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bolt-ceo-champagne-photo-1.jpgWorld record holder and fastest man Usain Bolt has taken on a new role with French champagne company, Maison Mumm as its Chief Entertainment Officer.

"Maison Mumm is proud to announce the special appointment of Usain Bolt, one of the world's most daring and decorated athletes, as the newest CEO - chief entertainment officer," the company stated on its website.


Bolt, who publisised the Mumm's appointment with a video posting to his Facebook page on Friday, was appointed to the post in November. The new role will see Bolt taking the lead in ideating unique ways to bring celebrations to consumers in the markets which the international company operates.

Mumm, which was founded in 1827 and is owned by Pernod Ricard is one of the largest and most prestigious champagne houses in the world.