Think outside the oven, urges Honeybun CEO

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honey-bun.jpgHoney Bun CEO Michelle Chong challenged the baking industry to increase its export output at its annual general meeting at the Hibiscus Lodge in Ocho Rios on Sunday, August 21.

In addressing fellow bakers, Mrs. Chong, who is also the president of the Jamaica Exporters' Association, told the packed room that operating only as competitors will limit the growth of all involved.

"Think of market share as 52 cards in a deck, and it is divided among all the bakers on the island. If we compete only in the Jamaican market, we are only passing around [the same] cards," Mrs. Chong opined. "We must look to multiply the cards, and that can only be done by export."

"We must play our part to aid the national export projection of US$2.9 billion by the year 2019," Mrs. Chong urged.

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