Virgin Media pays tribute to Usain Bolt ahead of Rio Olympics

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virgin-ad-usain-bolt.jpgThe UK's Virgin Media challenged the nation to 'Be The Fastest' with the unveiling of a new multi-million pound brand campaign featuring Jamaican sprint superstar Usain Bolt on Wednesday.

The campaign called 'Be The Fastest', is spearheaded by a new TV ad, which will air during the Portugal vs Wales Euro 2016 semi-final match Wednesday evening.

The 100-second ad centres on the concept of speed and the fastest man of all time, Usain Bolt, ahead of a pivotal season in Bolt's career.

Speed unlocks the difference that Virgin Media provides, and for Bolt, speed defines him.

The ad is voiced over by fellow sprinter, Michael Johnson, who made a documentary with Usain Bolt in 2010.