Road shows to add another level of excitement to Reggae Sumfest

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joe-bogdanovich-onstage-may-17.jpgNew owner of Reggae Sumfest, Joe Bogdanovich has disclosed that roadshows will be introduced this year as part of the Sumfest experience leading up to the annual event.

According to reports, in the weeks prior to the festival, sound systems branded for Reggae Sumfest will take to the streets, visiting communities island-wide.

"We're going to go the extra five miles this year. Irie FM is gonna be out there, Pepsi is gonna be out there, and perhaps Red Stripe," said Johnny Gourzoug, former executive director of Summerfest Productions.

These roadshows will lead up to Reggae Sumfest week, which will retain the longstanding Sunday beach party and the All-White Party for Tuesday of Reggae Sumfest week. Instead of opening the performance stage on Thursday with Dancehall Night, that night will carry Reggae Sumfest's Sound System Explosion.

The organisers will also introduce live 360 degrees virtual reality streaming. And, according to Bogdanovich, members of the public will be able to use their phones to experience the festival in virtual reality, using finger touches to guide the viewer's direction.