Fifth Element Records and Richie Spice back together as The Element

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richie-spice-photo-1.jpgFifth Element is reportedly back in business, this time around, simply as The Element, with directors - Chief Executive Officer Eaton Evans, President Claude Sayers and Managing Director Richell 'Richie Spice' Bonner.

"The Element's focus has always been and will always be culturally charged music. With our return, people can expect what we have always been about, the core of our message - positiveness, righteousness, upfullness, music of the highest standard, all coming from the teachings of His Majesty. What The Element is all about will never change," Evans said in an interview with a popular tabloid..

Richie Spice agrees that after working with the record label for several years, being a senior partner is only a natural progression.

Formed in 2000, the Fifth Element Records label shot to international prominence with Devon Wheatley, Evans and Sayers as the chief architects. Based in Jamaica with offices overseas, the international entertainment organisation embarked on artiste management, booking, record distribution, producing and event promotion. Its roster of artistes included Chuck Fenda, Etana, Anthony Cruz, Richie Spice, Jigsy King, Natural Black, Omar Silk, Lij Amlak and Jah Penco, to name a few. Several of these artistes have risen to international fame with successful careers.The label also produced several chart-riding singles and albums for some of reggae's biggest names, among them, Beenie Man, Capleton, Sizzla and George Nooks.

Several years later, it all came to an end when Evans and Sayers were arrested for smuggling and later extradited to the United States on ganja charges..

"We have paid our dues, done our time, and now we are back and ready again. It's ironic to see that what we went to prison for, they are now in the process of legalising it. That's life for you," said Sayers. "It is what it is. It was just our destiny to go through that and help set the tone to make it (ganja) free and legal. Now we are back to pursue the music, our first passion, and, of course, legally get involved in the cannabis industry. We are coming with what we are coming with, and we are gonna come harder this time."