Empire I ready to take control

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empire-I-sis.jpgSinger, song-writer and multiple award winner, Empire I, is fully focused on taking control of her musical destiny in 2016; so much so that she has named her latest single, Take Control.

An upbeat, fun song, described as having an "all-reaching, all-pleasing sound", Take Control is an infectious, mixed genre single which seems poised to catapult the artiste's career to yet another level. No stranger to international nominations and awards, Empire I - who released five albums between 2005 and 2012 - was named the Best International Artiste (2008) by the Underground Urban Music Awards; Best World Music Artist of the Year (2008) by the Sounds of Blackness Awards and also picked up awards at the Montreal Hip Hop Awards and the Toronto Exclusive.

Having been recognized by these various music entities, the half British half Moroccan entertainer, who has savoured success with songs including Come With Me, Ignite, Nana Power, Get Up On It, Passion, Bang Bang, and Fi Di Man Dem, is now yearning to make a solid impact on the local music industry. Fascinated by reggae/dancehall music and so captivated by the Jamaican culture that she calls Kingston home, Empire I said it was revealed to her in a dream that her path would lead to Jamaica.

"Kingston is where I fit in, where I feel at home," said the singer who landed a successful placement in HBO's popular comedy series, Girls, with her single, Get Up On It being used in the promotional ads for the upcoming season which kicked off in February.

She continued, "I want Jamaicans to understand how much I love and respect Dancehall and am willing to experiment within a framework of respect. I want to take my place here on the scene."

The artiste and her team are in full promotional mode for Take Control, which has received the nod from critics and love from radio and the dancehall. However, the shrewd entertainer is always engaging other markets and with a manager in New York and another in Sweden, Empire I is fuelling her music through multiple channels and on various platforms. On her concert roster are upcoming performances in Gambia in May; China in June; Jamaica in July and Europe in August.

"But my immediate big performance will be for the Jamaican audience at the Ranny Williams Entertainment Centre this month-end and I am definitely looking forward to it," says Empire, whose career started in Jamaica while filming a documentary about the Bobo Shantis , who subsequently urged her to put down the camera and take up the mic, after they heard her free-styling.

 

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