Devin Di Dakta and top dancers feature on Magnum's 'Louder' campaign

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magnum-louder-ad-campaign.jpgIn keeping with the charge of making the brand LOUDER, Magnum has incorporated the latest generation of Dancehall stars in their campaign.

These music and contemporary dance acts include Devin Di Dakta, the current Mangum King of Dancehall, alongside dancers Sherine "Sher" Scarlett, the 2012 International Dancehall Queen, Nickeisha "Head Top" Haye, who was crowned 2013 St. Catherine Dancehall Queen, and the popular Renee "Six-Thirty" Mclean.

Palmer explains that the brand communication, with its new look, will empower consumers to strive for personal and collective excellence both inside and outside of dancehall. The brand's refreshed image provides it with a greater ability to explore new opportunities and aspects of the overall Jamaican pop culture: "We definitely want all Jamaicans to be the best version of themselves daily, and live LOUDER in any of the many components of our country's diverse contemporary cultural elements of music, fashion, food, theatre, and more."

Dancehall fans are also in for a special treat, as the 2016 Calendar which features Jamaica's favourite Television personality Yanique "Curvy Diva" Barrett. Her journey with Magnum started in 2011 when she became the 2nd host of the Magnum Kings and Queens of the Dancehall TV show. The fashionable and captivating Curvy Diva is the face of Magnum 2016 "Go Louder" calendar which has received rave reviews.