Paradise Lost to reclaim EDM for Jamaica

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paradise-lost-jason-newman.jpgMembers of the Isaiah Laing-led Supreme Promotion have bonded into Caribbean Trans Media limited and are collaborating with HMRA, NBBL inc., to stage Jamaica's first EDM (electronic dance music) festival entitled Paradise Lost.

At a press conference at the Jamaica Pegasus Hotel in New Kingston last Thursday, the team outlined that festival will run from March 10-12, 2016 at Grizzly's Plantation Cove in St Ann.

It was emphasised at the launch that the aim of Paradise Lost is to reclaim EDM as a truly Jamaican genre and and dispel the myth that EDM is foreign. EDM was started in Jamaica by King Tubby and rightfully belongs to the Jamaican people..

Team member Jason Newman noted the festival is called Paradise Lost because the main goal is to reintroduce EDM to its rightful birthplace... Jamaica. He also pointed to a recent Billboard article which also handpicked Jamaica as the birthplace of EDM.

"Some Jamaicans don't know that the genre started here, and some of the foreign markets don't know either. This is going to educate them to learn about Jamaica and appreciate our music all over again. Who would think Bob Marley was one of the first EDM artistes? That is something we should think about," he said.

The team noted that EDM events have become quite popular in Jamaica in recent times through parties like Color Fest, Electric Butterfly Music Festival and noted that Paradise Lost Festival seeks to build strategically on what already exists.

"Lets reclaim EDM, lets teach our artistes how to put their music out there, too. This is not about closing doors on Jamaican entertainers, this is about restructuring how we look at our music and how we treat it," he said. EDM music is currently estimated as being worth billions. However, there are no notable Jamaican artistes who practice the genre, aside from collaborations with Major Lazer.

Now that light has been shed on the roots of EDM by Billboard.com, production legend King Jammys, who missed the launch of Paradise Lost due to an emergency, says Jamaican artistes should capitalise on the EDM genre.

He also blames historians for not properly documenting the history of Jamaican music. "I don't just go out and play, people have to book me, and every year I go out and play this genre. Jamaicans don't cherish the history of the music and what we did. The historians only cherish politicians and not the hard work we put in - so the people don't know. I would encourage all youth to spread their wings and experiment. Is experiment I experiment with the Sleng Teng, and it ended up becoming a special thing in the world. EDM is ours, so experiment, man," he said.

Paradise Lost is expected to pull over 15,000 spring breakers to the island. The festival is expected to provide more than 2,300 jobs and 200 internship opportunities. The organisers also estimated that a successful staging can generate 5 billion Jamaican dollars for the economy in its first year.

 

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