Promo tour for Warrior King

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warrior-king-performance.jpgRoots reggae singer Warrior King made another leap in building his career and his fan base when he visited Mexico as part of his official promotional tour.

TheAint Giving Upsinger was billed on the event alongside headliner London-based reggae singer Macka B, and performed at the rocking Playa del Carmen beachside concert in front of a capacity audience of predominantly Mexican people, who have been showing increasing favour towards foundation reggae music.

Although this was not Warrior King's first trip to that Spanish-speaking country, it was undoubtedly his best experience so far. The artiste performed for an entire hour and the fans, some of whom were 'discovering' him and others who remembered him from a previous visit, were very receptive, surprising him by singing many of the songs word-for-word. In fact, so good was the response that the promoter has invited Warrior King to come back in August, when he will perform in a more official capacity in the capital, Mexico City.

Warrior King, who admits that he knows Spanish and has been practising the language quite a bit lately, feels that his ability to break into the Mexican market is due largely to the fact that although he is still relatively young, his voice has that 'foundation reggae feel' and his music and lyrical content are conscious roots reggae.

"From what I can see, the Mexicans appear to have a preference for roots reggae and they listen to a lot of music from foundation artistes. Of course, Bob (Marley) is way up there and so too are artistes like Dennis Brown and Culture," Warrior King explained. "I made the most of this opportunity by staying back at the event to sign autographs, take pictures with fans and encourage the fans to purchase my merchandise. I feel really good about this exposure and I know that the fans will spread the word."