Smirnoff gives away $1m in dream weekend bands

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The world's leading vodka, Smirnoff has teamed again with the dream team to bring to the world Smirnoff Dream Weekend this August 1 to 6. Leading up to this major event, the brand undertook a consumer promotion giving away tickets valued at $1M. That's right. On Tuesday July 17 the Smirnoff Dream weekend made appearances at various locations across the island to celebrate the 'Smirnoff dream day' and give away tickets.

According to Marsha Lumley Brand manager Smirnoff said that it the brands objective to appease the consumers.

"Consumers are the centre of this promotion, we thought that it would be great to give back considering that the consumers have made us the number one party weekend on the entertainment calendar. Essentially we have made their dreams come true," Marsha Lumley said.

The tour in Kingston began at 10 am, some the locations visited included: South Beach, Cuddyz, Digicel, LIME, Tracks and Records, Market place, Sovereign plaza, Chilitos and Pizza Hut. At midday the city of Montego Bay was invaded as the team visited Magaritaville, Coral Cliff, KFC, NCB, BNS and Blue Diamond. The audience increased rapidly and so did the vibe. The destination for Jamaica's most anticipated party series over the summer was not excluded, Negril got its share at 3pm and stops included Burger King, Italian Café and Magaritaville.

Random persons were selected from the crowd and questioned about the Smirnoff Dream weekend. Those who answered correctly were rewarded with a coveted season band, a prized bottle of Smirnoff Vodka (Blueberry, Peach or Coconut) and the hot new Zip FM Magazine.

Winners were given the opportunity to call into the ZIP FM studio broadcasting the good news " I must be dreaming!" commented one of the winners after receiving her prize.

"Dream weekend is right around the corner, and no doubt we are excited to see what is in store. They are so unpredictable, but we cannot expect anything less than the best in food and entertainment," commented Patrice Gibbons, one of the winners.

Smirnoff Dream weekend line up:

Aug 1 Wednesday night - Dream concert with Popcaan, Aidonia, I-Octane etc at Cayenne beach Aug 2 Thursday night - House Music Beach rave at Boardwalk Negril Aug 3 Friday day - Heineken igloo Aug 3 Friday night - Twisted spiritz Aug 4 Saturday day - Daydreams Aug 4 Saturday night - Yush Aug 5 Sunday day - Xtreme wet and wild Aug 5 Sunday day - Dream Miami jouvert Aug 5 Sunday night - Beer vibes Aug 6 Monday - Smirnoff Xclusive Aug 6 Monday night - Shorts circuit