Reggae singer Nature has inked a production and booking deal with independent record label, Down Sound Records (DSR).
Nature says: "It is a good look for my career right now because DownSound has a strong management, promotion and production team to get the music over the world, so right now, I am in the studio, working on several tracks for an album.
According to Billboard-charting producer Cordell 'Skatta' Burrell, who is in charge of production at DSR, the singer has recorded over 20 tracks so far.
"We're going to choose about 14 of them to do an album. We have some promising songs such as 'Mama You Saved Me' song which we believe is going is toset the reggae world on fire."
Nature has been in the studio for the past month,creating the right vibes for an album that he hopes will rekindle interest inthe art form of reggae among the Twitter generation of younger fans. "I am doing music to uplift the mind and the soul, and I wantto soothe the soul of all the Jamaicans who are going through a difficult time,whether they are old, middle-aged or teenagers. The people need spiritual foodand that is why I am doing music," he intoned seriously.
The artiste, whose real name is Andre Ellis, is known for singles like Wasting Time and Hold On. Both songs generated a lot of airplay on radio and television, and created a buzz in Europe a few years ago.
Downsound CEO Josef Bogdanovich said that signing Nature was a no-brainer.
"He is a phenomenal singer who can force FM radio in Jamaica to sit up and listen. He has a great work ethic, great songs and a wonderful voice. He is coming up fast in theworld of reggae," he said.
Last year, Nature got rave reviews after a series of explosive performances on the island continent of Australia.
"My music is always positive and brings upliftment to themind. My music is to bring people together, not divide," the St Jamesnative said.
Nature has been involved in music since he was nine. The 26-year-old singer has received various accolades for his music including the best singer award at the Eastern Awards in 2008 and a trophy for his singingand songwriting in a competition put on in St James by Dangazone in 2002.
With a name that signifies his love for the environment,Nature started gettingserious about his career in 2002. Since then, he has recorded with Big Ship,King Jammy's, Truckback Records and Ricardo Gardener's Heart of Love Music label.
He has made a high-powered cameo on the new single, When We Roll, which includes the entire roster of the Down Sound Records team. His solid contribution has proven his versatility because it is not easy for a reggae singer to deliver the goods on a thumping, hardcore rap beat. Nature also has a number of other songs out such as Cry Out, Most High God and Dirty Closet,which was featured in the popular roots play, Talk Done, Time For Action.
Nature's move from St James to St Andrew has also helped to propel his career over the last few years, racking up gigs at Sting, GT Extravaganza, Reggae Sumfest,Champions In Action and Island Explosion.
He added: "I want to spread the music so that the worldcan be a better place. Mi have to big up producers like Ricardo Gardener who helped to get my music all over the world. The world can look forward to bigsongs from Nature in 2012 and beyond. DSR to the world."
Look out for his new Mama song on the DSR label.
