Reggae Sumfest 2018

Digicel launches unprecedented marketing campaign inviting customers to feature in TV and Press ADS alongside Usain Bolt

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Digicel haslaunched a massive regional campaign inviting customers to be a part of its TV and press advertising alongside Digicel Brand Ambassador and the world's fastest man, Usain Bolt.

The campaign calls on customers to upload their running images to a specially-designed Facebook application. The chosen photos will be used to form the TV and press ads alongside Digicel Brand Ambassador and the world's fastest man, Usain Bolt. 

The first stage of the campaign will take place over a period of eight weeks. Customers simply need to upload a photo of themselves in the running position to the campaign's Facebook app at https://www.facebook.com/DigicelGroup?v=app_186432734794033 to be in with a chance to feature in the ads alongside Bolt. 

According to Usain Bolt: "What we want is people just taking pictures of themselves in all kinds of running shots from all across the Caribbean. Just make sure you're running and not in my pose! It's going to be a great ad."

Kieran Foley, Digicel Group Marketing Operations Director said; "At Digicel, we are always looking for the most innovative ways for ways to engage our customers. As such, we are thrilled to be giving our customers this once in a lifetime opportunity to feature in an iconic ad campaign which is all about symbolizing the Caribbean people's unity in 'The Run to London'." 

Reggae Sumfest 2018

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Reggae Sumfest 2018