Jay Z and Beyonce set to trademark Blue Ivy's name

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According to reports, Beyonce and Jay Z will be trade marking their one month old baby girl's name 'Blue Ivy'.

The couple have filed an application with the US Patent and Trademark Office to protect Blue Ivy's name against others using it.

The application was filed under Beyonce's BGK trademark Holdings, and is still pending.

If approved, Beyoncé, 30, and Jay-Z, 42, could use their daughter's name for brand or endorsements. It is also likely they took action in order to prevent others cashing in on their already famous offspring.

The Patent Office has already denied two attempts by other parties to trademark the name since Blue Ivy was born on January 7th. The reason for the rejection: the name belongs to a 'very famous infant'.