July 2011 Archives
A lucky consumer will be given the chance to build their Ultimate Dream Weekend party through a promotion by the world's most popular vodka, Smirnoff. The promotion dubbed the Smirnoff Build the Dream Competition is designed to give the opportunity to conceptualize a party and then implement that idea. This exciting promotion is a part of the many activities the brand will be doing to engage its consumers over the Summer.
Competitors are required to submit a three minute long video outlining in detail, their idea of the ultimate Dream Weekend party, to the Smirnoff Jamaica Facebook page.
The winning party plan will be determined based on the best ideas of theme, dress code, entertainment and of course Smirnoff signature mixes. The Ultimate Dream Weekend party planner will receive three Smirnoff Dream Weekend armbands valued at $45,000. The winning party concept will be executed on July 29 at Smirnoff Flavours, the first party slated for the Smirnoff Dream weekend party series.
Another element of Smirnoff Jamaica's consumer engaging activities which has been creating quite a stir on the web are the Smirnoff Summer Experience Webisodes orchestrated and hosted by Smirnoff's Student Brand Ambassador, Andy Heaven. The Smirnoff Summer Experiences is a short 3 to 4 minute long video that captures different elements of what the brand Smirnoff is all about, creating experiences that will last a lifetime in the memories of our viewers.
These audiovisual presentations depict the true Smirnoff experience and were filmed at various Smirnoff sponsored events as well as hot spots, highlighting the contributions of Smirnoff as a premium brand, to sophisticated night life and responsible drinking.
The Webisodes have become an instant hit since the recent posting of the first two episodes.
As Student Brand Ambassador, Heaven is enjoying the best of both worlds attending top ranked events as well as gaining hands on experience while learning from the best of the entertainment world.
"For me the past month has been filled with organizing creative social media strategies as well as promoting the brand at socials and parties. The experience has opened many portals for other business opportunities; also it has lead to networking with many influential persons," Heaven said.
Andy also speaks highly of his experience while working with Smirnoff and shares his desire to maintain his relationship with the brand in the future.
"I've been given the opportunity to work with talented people such as Marsha Lumley and Kamal Powell, both of whom I look forward to learning a lot from. Smirnoff Jamaica is a brand that breathes boldness, confidence and sophistication and to be honest everyone that works for Smirnoff has these attributes. I believe that it is one of the reasons why the company functions as a family. I really look forward to continue working with Smirnoff Jamaica after finishing my degree in Management Studies at the University of the West Indies, maybe even becoming Brand Manager in the future, who knows, because at Smirnoff anything is possible," he ended.
Andy's next big webisode will be around the Build the Ulitmate Dream party. This party will be featured online for fans to see and enjoy.
The brand known for creating
the most original experiences and best drink mixes, Smirnoff Vodka, is rewarding its consumers by giving them an opportunity to partake in the highly anticipated launch of the Smirnoff Dream weekend. The digital media promotion will be open to all Facebook and Twitter fans. The launch is set for next week and it is expected that the promoters will present details of the weekend events as well as disclose the early bird and regular band prices.
According to Marsha Lumley, Brand Manager Smirnoff, Smirnoff has experienced a revolution through social media over the past few months and with Smirnoff launching its biggest activation for the year, the brand wanted to celebrate the occasion with its consumers.
"We have been having great engagement with our consumers through Facebook and Twitter recently and this is an opportunity for our consumers to share in a Smirnoff experience with the brand," said Lumley.
"The launch will be a teaser to Smirnoff Dream Weekend and it promises to a be an event you wouldn't want to miss."
Persons interested in participating simply have to post a picture of themselves at a past Smirnoff-sponsored event to the Smirnoff Jamaica Facebook page, Facebook.com/Smirnoffjamaica. The picture must clearly show either a branded Smirnoff cup, armband or Smirnoff background. The name of the event must be posted with the picture.
The persons with the most 'likes' will be rewarded with an invite for them and a friend to attend the launch. Fifteen (15) persons will be chosen using this route. Tweeters are also being given an opportunity to post to their time lines a photo fitting the criteria mentioning @SmirnoffJamaica.
The top 10 twitter fans with the most re-tweets will also be rewarded with an invite to the Smirnoff Dream Weekend launch and will also be featured as 'Smirnoff Tweet Ambassadors'.
"Smirnoff Jamaica has seen the support of thousands of fans using Facebook and Twitter and this is a way in which we can show them that we are thankful for the support," Ms. Lumley added.
The winners of this digital promotion will be chosen before Wednesday June 15, so potential participants are encouraged to start posting their pictures and have their friends vote and tweet.
Smirnoff Dream Weekend is one of the staple events on the annual entertainment calendar and is scheduled for July 29-August 1. It boasts seven of the most premium events including Extreme Wet n Wild, Daydreams, Yush, Twisted Spirits, Smirnoff Xclusive, Smirnoff Flavours and Beer Vibes.
The parable of the prodigal son illustrates God's grace. The son, returning to his father's house, did not have to journey the full distance alone. His father ran toward him to welcome him, to care for him and to offer him sustenance.
The nature of God is love, and grace is an expression of divine love. It is the infinite support and benevolence of God given unconditionally. If I turn away from God's presence within me, it is the activity of grace that guides me home again.
A favorite Unity poem reads, "Though you fail to find Me, I do not fail you. Though your faith in Me is unsure, My faith in you never wavers, because I know you, because I love you. Beloved, I am there."
A week after his former business partner announced his partnership with rival deejay Beenie Man on a new brand of rum called Yaad Swag, Vybz Kartel is planning to announced his own brand of rum due this summer.
Although details are still being withheld, http://urbanislandz.com exclusively learned from sources inside the Gaza that the "World Boss" will be making an announcement soon on the release date and name of the spirit.
"Vybz Kartel is the biggest brand in dancehall and we know anything di teacha touch turn gold," the source disclosed. "I can't release too much detail because we are currently working on the business and legal aspect before the official launch but it will be the biggest launch in dancehall history."
The source told http://urbanislandz.com that Vybz Kartel will be partnering with Dennis Gordon for the new rum, who he also partner with on Vybz Cake Soap.
Vybz Kartel and his former business partner Corey Todd severed their business ties earlier this month putting an end to the popular Street Vybz Rum brand. The two will go head to head for market share since Todd has partnered with dancehall heavy weight Beenie Man on a new brand of spirit.